Tricuro credentials january 2015

� !strategic communica.ons � lobbying � media rela.ons � social media � video � adver.sing!

� !The World is Listening !In the fast-‐paced, always-‐on world of 21st century media, healthy global reputa;ons require more than influence; they need control. We created Tricuro to help our clients – governments, corpora;ons and NGOs – take total control of their image and reputa;on in the global marketplace. !We uniquely combine public diplomacy, public affairs, lobbying, tradi;onal media rela;ons, social media and video in a fully integrated approach that delivers significant results for our interna;onal clients. !Global Perspec7ves on Local Challenges !What others say about you in any one part of the world is heard and acted upon everywhere. !Based in Washington DC and London, Tricuro provides a truly global perspec;ve on reputa;onal challenges. We specialize in helping our clients influence the Internet search space, but we also recognize the con;nuing importance of maintaining close personal rela;onships with the tradi;onal interna;onal press and broadcas;ng media, with poli;cal decision-‐makers, and with so-‐called grassroots ac;vists – wherever in the world they are located. !Tricuro’s interna;onal team of strategic communica;ons advisers – drawn from the worlds of business, technology, poli;cs, and the media – has experience of working in a wide range of na;ons, cultures, languages and internal poli;cal situa;ons that makes us uniquely suited to a broad spectrum of reputa;onal challenges. !Digital Control !Tricuro is a consultancy born to the digital world: we are na;ve to the challenges, strategies and techniques of the online world. !We provide some of the most sophis;cated online reputa;on management strategies available on the market today. Our digital approach aims for the complete control of how the Internet views our clients. Targe;ng results on Google and other search engines, we aim for control of all user editable plaRorms, giving our clients maximum peace of mind when it comes to their online reputa;on. !Tricuro's highly experienced team of professionals has tackled the world's biggest Internet search problems -‐ from na;onal iden;ty, to poli;cal situa;ons, to high profile and extremely high volume commercial search streams.

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� !strategic communica.ons � lobbying � media rela.ons � social media � video � adver.sing !

1. Interna7onal intelligence monitoring and analysis !2. Stakeholder audits and opinion polling !3. Genera7ng posi7ve messages and stories in a language and style that influences target audiences. !4. Poli7cal engagement in Washington DC, London, Brussels and beyond to privately build poli;cal allies

and to neutralize cri;cal or misinformed opponents. !5. Interna7onal media rela7ons (press, broadcast and online) to establish a wealth of construc;ve

informa;on in the public realm and to help insulate clients from public aYacks. !6. Pre-‐prepared crisis communica7ons strategy and ongoing rapid rebuBal against harmful media. !7. Building an interna7onal communica7ons func7on in Washington DC that targets the US media with

posi;ve and proac;ve press releases, briefings and online messages about the client’s vision and accomplishments. !

8. Video produc7on, distribu;on and promo;on to ensure that your messages are broadcast across the US and reflected upon by voters at home, as well as the wider interna;onal media.

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� !Tricuro’s clients have included global brands and governments from across North America, Europe, Asia, Africa, and the Middle East. Here are some examples of our recent work: !Designing and implemen;ng a discrete but highly effec;ve media rela;ons, congressional, grassroots and public affairs campaign for a global commodi7es trading company following its purchase and renova;on of a major port facility in the USA with significant local and environmental sensi;vi;es. !Devising a US market entry communica;ons strategy for a major European avia7on brand seeking to win contracts in North America. !Undertaking a media rela;ons and social media campaign in the US and UK for a Russian energy company to raise awareness among the interna;onal investment community. !Conduc;ng a mul;faceted public outreach campaign to promote a Middle East country using online reputa;on management, media outreach and a comprehensive messaging plaRorm, telling that country’s story in a new and engaging way to audiences in the Middle East, Europe and the United States. !Delivering a successful media training and media rela;ons program on behalf of a federal government in advance of the G20 and B20 summits held in Los Cabos, Mexico in June 2012, securing significant broadcast and print interviews for their spokesmen in global media outlets. !Working with a na7onal government of Asia to communicate the country’s post-‐conflict humanitarian efforts to the US media and policy community. !Helping an interna7onal NGO to build a larger and more diversified client base using corporate communica;ons, media rela;ons, events and online reputa;on management. !Providing a satellite telecommunica7ons company with poli;cal and media intelligence during a poten;ally damaging public debate in the US media about a significant business deal. !Helping a Middle East Embassy to enhance and exploit its rela;ons with Congress, the media, and grassroots supporters in prepara;on for a series of significant mee;ngs at the United Na;ons General Assembly. !Providing 24/7 crisis communica;ons support to a Fortune 500 with significant labor rela;ons challenges in Asia.

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Our Principals !David Sowells -‐ Founding Partner !David is an expert in interna;onal strategic communica;ons. He has advised numerous governments, corpora;ons and non-‐profits including HSBC on poli;cal engagement, Trafigura on grassroots and media rela;ons, and the Interna;onal Execu;ve Service Corps on social media and corporate rela;ons. David has held a series of senior posi;ons in interna;onal communica;ons agencies including the Bell Poknger Group and Fleishman Hillard. He served as Public Affairs Director of CNN Interna;onal and AOL Time Warner Europe, and was Vice Chairman of the UK Satellite and Cable Broadcasters Group. He started his career as an economist in the House of Commons. David studied at the London School of Economics and Harvard Business School, and has run successful businesses in Washington DC, London and Brussels. !Chuck Conconi -‐ Chairman, Advisory Board !Veteran journalist and author, Chuck Conconi has more than 40 years experience in television, radio and print journalism. Chuck was editor-‐at-‐large of The Washingtonian, and previously an editor of the “Style” sec;on and author of the daily “Personali;es” (now “Reliable Source”) column at The Washington Post. He has worked extensively on radio and television on such networks as FOX, NBC and CNN Interna;onal. Chuck has wriYen two books (The Energy Balloon and The Washington S;ng) and was a Press Secretary in the US Senate. He has served as a visi;ng lecturer at numerous universi;es. He currently serves as Chairman of Qorvis Communica;ons. Conconi also hosts the con;nuing video series, Focus Washington, and has interviewed several ambassadors from such na;ons as Saudi Arabia, Libya, Cyprus, Pales;ne, Greece, Italy, South Sudan, the Netherlands, Lithuania, and several Caribbean island na;ons. !Charles N. Andreae, III – Government Rela7ons, Poli7cal Risk Management !Chip Andreae is a strategic business consultant with exper;se in poli;cal affairs and poli;cal risk management. Chip has had extensive exposure to the Washington establishment, with par;cular focus on foreign policy. He worked for 15 years on Capitol Hill, including 4 years with the Senate Select CommiYee on Intelligence and 5 years as Chief of Staff for Senator Richard Lugar. As Chief of Staff, Chip led numerous Senate staff delega;ons to the Near East, La;n America and Africa. Working with the Interna;onal Republican Ins;tute, Chip helped train newly created poli;cal par;es for two years in Bulgaria, two years in Romania, and two years in South Africa. He also has served on over a dozen elec;on observer missions around the world on behalf of the U.S. Government. !Luke Chauveau – Strategic Communica7ons, Media Rela7ons !Luke is a specialist in strategic, media and government communica;ons. Based in London, and a Partner of Bell Poknger Geo-‐Poli;cal, Luke’s clients have included Presidents, Prime Ministers, Ambassadors and governments across the Middle East and Africa, including President Yar’adua of Nigeria, President Banda of Zambia, and the governments of the UAE and Gabon. Luke started his career as a researcher for the Bri;sh Conserva;ve Party, later becoming an Army Officer and UN press officer in Bosnia, and then an execu;ve at the Bri;sh Press Complaints Commission. Luke has worked with numerous mul;na;onal corpora;ons including BAE Systems, Rolls-‐Royce, and Emirates Airlines, as well as the Bri;sh Red Cross. He is a regular commentator on Sky News and the BBC.

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Sandra Charles -‐ Government Rela7ons and Foreign Policy !Sandra Charles advises foreign governments on their rela;ons with the US Government. She served the US Government for many years as a member of the Na;onal Security Council (NSC) staff of the White House and in the Office of the Secretary of Defense, Interna;onal Security Affairs (OASD ISA). Career highlights include advising Presidents Reagan and Bush and their senior staff on poli;co-‐military issues in North Africa, the Middle East, Southwest and South Asia, including Opera;on Desert Storm. Ms. Charles was presented with the Secretary of Defense Medal of Meritorious Civilian Service in 1988 for her service in the Defense Department. She serves as a member of Dentons’ Global Business Intelligence Unit. !Joey Nichols -‐ Public Affairs, Events, Fund-‐Raising !Joey has 20 years experience of public affairs, fund-‐raising, and event management. Her fund-‐raising clients have including candidates for Governor, United States Senate and Congress. She was the lead fund-‐raising consultant for both US Senate races of former White House Chief of Staff Erskine Bowles. She also worked as a senior fund-‐raising and VIP management consultant for the Democra;c Na;onal CommiYee conven;on. Joey has managed hundreds of events ranging from small in;mate mee;ngs to major fundraising dinners and mul;-‐day conferences. !Bill McSweeny – Member, Advisory Board !Bill McSweeny has had a long and dis;nguished career, culmina;ng in his appointment as President of Occidental Interna;onal Corpora;on. Bill started his career as an infantryman in the Korean War, becoming an award-‐winning war correspondent in Vietnam and Israel, and later joining the staff of President Lyndon Johnson. Four Presidents have appointed Bill to various posts, including UNESCO, Special Envoy to the USSR, Special Ambassador to Bolivia, Special Ambassador to Oman, President's Representa;ve to Korea, and Co-‐Chair of the NATO 50th Anniversary at the White House. Bill has wriYen three books and was recently awarded the ;tle "Washingtonian of the Year." !References

!!+1.202.701.9005 ⏐ [email protected]⏐ www.tricuro.com

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!Ambassador Tom Miller -‐ President & CEO, IESC "For nearly 50 years, IESC – the Interna6onal Execu6ve Service Corps – has been sending consultants and volunteer experts to developing countries whose private enterprises need American managerial and technical exper6se. We've had some tremendous successes, but in recent years we haven't been as successful in telling our story. We appointed Tricuro to help us to talk about our success in compelling and persuasive ways. In just six months, Tricuro has had a huge impact. Through a combina6on of message development, media engagement, social media and video produc6on, we have started to communicate the significant impact of our work to influen6al audiences. I can certainly recommend Tricuro to organiza6ons that need help enhancing their reputa6ons.”

http://www.tricuro.com