... a way of designing choices to alter people’s behavior in a predicable or desirable way, without prohibiting any options.

/nudge [:nuhj]verb, nudged, nudg·ing, noun

6

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BELIEVING

DOING

12Source: Andreas Solberg (flickr.com)Source: Andreas Solberg (flickr.com)

13CC: Amy Loves Yah (flickr.com)CC: Amy Loves Yah (flickr.com)

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FILM

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20266.000.000 tons CO₂

21266.000.000 tons CO₂

22266.000.000 tons CO₂

BELIEVING

DOING

5-10%

/GreeNudge @GreeNudge

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