Presented by: SAMEER KHAN ,PGMF-1556
PROMOTION OF THE IRX APP. AMONG THE REALTORS AND EXPANSION OF THE CUSTOMER BASE WITH REFERENCE TO QUIKR INDIA PVT.
LTD
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INDIAN REALITY EXCHANGE• It is a Zero-Commission marketplace for Real Estate Brokers, a
mobile application where they can connect and expand their business.
• IRX was started by Mr. Vikram Dhawan and Mr. Karan Jindal in January 2015.
• The product (app.) comes with a variety of features that distinguishes it from its competitors but the main aim however, is to showcase the Brokers as location, project experts and Professionals.
• Indian Reality Exchange was acquired by QuikrHomes in 2015.
SAMEER KHAN ,PGMF-1556SOURCE: http://www.indianrealtyexchange.com/
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Convenient (easy, appropriate, useful)
Broader connections and links
Large amount of fund backed by QuikrHomes
Trust factor
Covered region : Delhi NCR
New in Real Estate Industry
Less advertising and promotion
Strength Weakness
SAMEER KHAN ,PGMF-1556
SWOT ANALYSIS
Major players like Plabro and BroEx.
New in Reality market
Change in Government policies
Real-estate agents are very large in numbers
Higher usage of apps (both in IOS and android)
More advertising can be done
Opportunity Threats
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• Work as “Marketing Intern” at IRX is involved in assisting on various genres (drives) . It is a varied role that includes:
• Data submission of every meetings through Google form on daily basis.
• Sharing “Minutes of Meeting” with industry mentor on a daily basis.
• Making realtors download the application of IRX.
• Regularly follow-up with realtors and taking feedback regarding the app. features and technical fault.
Job Description
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CONT…• Expert Drive – Meet the Brokers to make them aware about the IRX
application.
• WBD Drive - Meeting and Inviting potential realtors for World Broker’s Day.
• Verification Drive – Verifying realtors on the basis of some proofs and providing them with IRX Verified symbols.
• Digital Marketing:- Connecting with the target audience of the company on various social media platforms (Facebook, Twitter, LinkedIn), promoting the posts and the content on social media.
• Assisting the graphics and content development team with Ideas of Punch lines, Content for Promotional Videos and Verification Sticker designs.
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LEARNING EXPERIENCE AND THE INSIGHTS GAINED
• Industrial training
• Digital Marketing
• Offline Marketing
• Client Relationship
• Broker Expectations from Online Portals
• Encouraging Brokers to use the Application SAMEER KHAN ,PGMF-1556
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• To study the realtors’ awareness about the IRX app and other online platforms.
• To study the perception of realtors about the IRX app.
• To gather feedback from realtors about the IRX app.
• To promote the IRX brand and app among realtors
SAMEER KHAN ,PGMF-1556
Objectives of the study:
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Research Approach Quantitative Approach
Research Design Descriptive research design
Research Instruments Questionnaire method and Survey as well
Scaling Nominal and Ordinal
Sampling Non Probability Sampling 100 respondents
Data Collection Primary and Secondary
Research Tool Excel ( Bar graph and Pie Charts)SPSS ( Data Collection)
RESEARCH METHODOLOGY
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The hypotheses are as follows:
• H1:- There is a significant relation between Awareness of IRX app and Age of Realtors.
• H0:- There is no significant relation between Awareness of IRX app and Age of Realtors.
• H1:- There is a significant relation between Gender of Realtors and Usage of app.
• H0:- There is no significant relation between Gender of Realtors and Usage of app.
RESEARCH METHODOLOGY
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Relation between Awareness of IRX app and Age of Realtors.
When reading this table we are interested in the results of the "Pearson Chi-Square" row. We can see here p value = 0.632 which is greater than alpha value i.e. 0.05. This tells us that there is no significant relationship between Awareness of IRX app and Age of realtors; accepting H0.
SAMEER KHAN ,PGMF-1556
ANALYSIS OF FINDINGS
Relation between Gender of Realtors and Usage of app.
As per this table, from the result given in "Pearson Chi-Square" row. We can see here that p value = 0.378 which is greater than alpha value i.e. 0.05 This tells us that there is no significant relationship between Gender of realtors and Usage of app; accepting H0.
SAMEER KHAN ,PGMF-1556
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SAMEER KHAN ,PGMF-1556
SUGGESTIONS The company (IRX) should invest in order to create brand
awareness among the realtors.
More emphasis should be paid on advertisement part, as advertisement creates awareness about the product and IRX is still new in reality market.
It was found that realtors are aware about the IRX app but usage is less.
Must take a quick action on the realtors complain and genuine leads which in turn will make the realtors happy and become brand loyal.
As the competition is very high in the Real Estate sector the diversification step taken by the IRX is appreciable.
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KEY SKILLS ACQUIRED Leadership Skill
Networking
Relationship Building with clients
Team work
Ability to use initiative
Business awareness.
Learnt how to handle work pressure.
Query handling
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CONCLUSION• In Conclusion, if the Real Estate industry wants to succeed and
prosper, it has to invest in technological innovations.
• Real Estate industry is going through tough times, so to come back again in the race, this industry need to build trust among both the buyers and sellers.
• IRX is a dedicated Real Estate industry specific mobile application that is specific for B2B purposes and thus is expected to bring about a revolutionary change in organizing the sector.
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SAMEER KHAN ,PGMF-
1556