INCREASE YOUR ONLINE SALES THE MULTI-CHANNEL WAY
PART ONE – HOW TO USE ONLINE MARKETPLACES TO INCREASE SALES
Chad Nantais, CEO The Merchant Lab - @themerchantlab - [email protected]
“I spent all my money on manufacturing”
“I have a warehouse full of stock”
“I’m afraid it won’t sell fast enough
or at a high enough margin”
“I can’t sleep at night”
“I don’t know how to reach more shoppers”
Random Acts of Marketing
IncreasePPCad spend
Ramp up wholesale efforts
The Rise of the Marketplace
Direct web site traffic is disappearing
75% of sales traffic in 2000 to 9% in 2010(source: MPLOGIX)
22% CAGR compared to 10% overall(source: Forrester, SEC
filings)
“Make your product easier to buy than your competition, or you will
find your customers buying from them,
not you.”
~ Mark Cuban
Shoppers love marketplaces
Shoppers love selection
Amazon = 323 million items!!!
Personal Recommendations
Comparison shopping
Shoppers trust them.
Successful brands are using
multi-channel
increased sales on marketplaces by 254% year over year
[source: http://www.channeladvisor.com/customer-success/cooking-com]
experienced a growth of over 328% on the Trade Me platform in the short time
since its launch on the marketplace[source: http://www.channeladvisor.com/customer-success/street-moda]
grew sales nearly 1800% with ChannelAdvisor Marketplaces in 2012
[source: http://www.channeladvisor.com/customer-success/reds-gear]
S&S Sports
increased e-commerce sales by 300% in the first year
[source: http://www.saleswarp.com/news/case-studies/ss-sports-case-study-download/ ]
But… multi-channel is costly, hard, and error-prone
Setup & training costs
for every channel
Product management
for every channel
Order management
for every channel
Order/shipment status
for every channel
Errors & omissions
for every channel
Makes multi-channel easier
Centralizes product management
Integrates with your warehouse
Diversifies your sales channels
Lists your products everywhere
makes it easier for customers to buy your products from the
marketplaces they love
Want to increase sales by selling on marketplaces?
Find out which online marketplace strategy you should be using:
http://bit.ly/gomultichannel