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Channel Partnership
Presentation Overview
• Who we are
• Our Service Proposition
• Our Technology
• Our Market Position
• Why Our Customers Buy From Us
• Our Customers
• Channel Partnership
• Whitelable Financials
• The UK leading provider of high speed, symmetrical wireless broadband connectivity to London SMEs
• Exploiting symmetrical 2Mbs to 10Mbs connectivity in London (“Copper - fibre” gap)
• Independent London network utilising standards based broadband in the 5.4GHz and 28GHz licensed spectrum
• A service based proposition utilising best of breed technologies
• Commercial roll out started in Feb 2007 and growing at 100% per annum
• Strong management team with high profile non executive board
Who We Are
Our Service Proposition
Our proposition is highly differentiated to the incumbent DSL based services
• Reduced cost 70 – 30%
• Independent owned network
• Reliable core network
• Flexible connectivity
• 2Mbs – 40Mbs (2Mb increments)
• Scalable offering
• Symmetrical service
• Rapid customer instillation
• Secure to US government standards
• Resilient wireless network
• 100 % SLA over the past 24 months
• Proactive, local customer support
• Quick Install
• Microwave technology
• 2Mbps – 10Mbps – 40Mbps
• 5.4GHz + 28GHz spectrums
• 12 base stations in 2010
• Ring typology to guarantee service
• Uninterruptable Power Supply (20hrs)
• Two Co-location sites
• 2 backbone connections per base station
• Up to 1Gbps backbone speeds
Our Technology
Our Network
Our Value Proposition
Symmetrical up and download speeds
30 – 70% cost saving
Independent of BT infrastructure
Complete diversity
Instant scalability
London Based
Small and independently owned
4 hour fix time
100% SLA achieved
Our Market Position
ADSL SDSL Wimax
Asymmetrical
Copper Infrastructure
Last Mile Limitations
Distance Limited
Max 2Mb Download
Max 512Mbs Upload
Min 4hr call out time
BT Wholesale
Unable to upgrade
Misleading SLA
Up to 20:1 contention rates
Symmetrical
Copper Infrastructure
Last Mile Limitations
Distance Limited
Max 2Mb Download
Max 2Mb Upload
Min 4hr call out time
BT Wholesale
Unable to upgrade
Misleading SLA
Up to 20:1 contention rates
Symmetrical
Microwave technology
No Last Mile Limitations
Not Distance Limited
Max 10Mb Download
Max 10 Mb Upload
Max 4hr fix time
100% independent
Able to upgrade
Guaranteed 99.5 SLA
Max 7:1 contention rates
Why Our Customers Buy From Us
Our Customers
Finance &
legal
Media &
BroadcastingAgencies
Comms &
Technology
Retail & Leisure
Construction & Energy
Urban Wimax Whitelabel Partner
Whitelabel Financial OpportunityPricing
Data Service Monthly RRP Sale price (20%) Install RRP Sale price (20%)
2Mbps Symmetrical £189 £151 £949 £759
4Mbps Symmetrical £360 £288 £949 £759
6Mbps Symmetrical £522 £418 £1,949 £1,559
8Mbps Symmetrical £683 £546 £1,949 £1,559
10Mbps Symmetrical £854 £683 £1,949 £1,559
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* Prices based on DD payments on 24 month contractual terms
Revenue Projector
* Based on one 4Mb new site per month over a 12 month period: £28K * Based on two 4Mb new sites per month over a 12 month period : £56K
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Partner Support
Pre sales
Sales
Post sales
Marketing