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EBL Channel Based

Merchandising for Channel Sales

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Page 1: Merchandising for Channel Sales

EBL

Channel Based

Page 2: Merchandising for Channel Sales

Empowering EBL 75 Alliances and 39 ZIP partners.

Eastern Bank Ltd. - Signature, Platinum & Gold Credit Card Alliance Partner enlargement and exclusive branding placement with the highest customer engagement.

Introduce new channel.

Improve this Communication Materials

Highest Quality customer visibility

Exclusive way to engage People.

Value addition in overall process.

Page 3: Merchandising for Channel Sales

Electronics And home appliance , Computers and

mobile

Travel and tourism

Life Style Furniture

EBL ZIP

Page 4: Merchandising for Channel Sales

Health & Beauty Care

5

Life Style

16

Hotel & Resort

13

Restaurant

29

EBL Alliance

75

Page 5: Merchandising for Channel Sales

Exclusive Communication Materials Placement.

Exclusive Brand Experience.

TG wise Fragmentation channel.

Introduce new channel

Acquire channel outlets.

Page 6: Merchandising for Channel Sales

EBL Card

Alliance Privilege

Super Premium

Premium

ZIP

Regular

Page 7: Merchandising for Channel Sales

HoReCa and Key Accounts

Restaurant and Café

Lounge / Bar

Hotel and resort

Modern trade

Life Style

Health & Beauty Care

Jewelries and

accessories

Fashion stores

FurnitureHome Décor

Automobile

Electronics & Home Appliances

Mobile Computers and

TechnologyHome App

Electronics & Home

Appliances

Life Style

HoReCa and key account

TG Visit

Page 8: Merchandising for Channel Sales

Cu

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Vis

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Super Premium

• 1. BTI

• 2. ELECTRO MART LTD

Premium

• 1. Barun bangladesh

• 2. Rangs Electro

Regular

• 1. Transcom digital

• 2. Esquire electro

Super Premium

• 1.Executive Machine

• 2. I center

Premium

• 1.Gadege and gear

• 2. Ideal Celular

Regular

• 1. Samsung Smart Café

• 2. Nokia Smart Café

Super Premium

• 1.Executive Machine

• 2. I center

Premium

• 1.Gadege and gear

• 2. Ideal Cellular

Regular

• 1. Samsung Smart Café

• 2. Nokia Smart Café

Page 9: Merchandising for Channel Sales

Hotel and resort

Restaurant and Café

Lounge / Bar

Modern trade

Super Premium

• 1. West Inn

• 2. Dosai Resort

Premium

• 1. Six season

• 2. Jamuna Resort

Regular

• 1. Tropicana Daisy

• 2. Rangamati resort

Super Premium

• 1. Prego

• 2. Saltz

Premium

• 1. Salt

• 2. Cilantro

Regular

• 1. Pizza Inn

• 2. Café Mango

Super Premium

• 1. Lavender

• 2. Dhally

Premium

• 1. Agora

• 2. Mina Bazar

Regular

• 1. Swapno

Super Premium

• 1. Radisson Cigar Bar

• 2. Bellagio

Premium

• 1. Miraj

• 2. Mynt

Regular

• 1. Blue Moon

• 2. Petruss

Cu

sto

mer

Vis

it F

req

ue

ncy

Page 10: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.

HotelSuper Premium

Counter Top

Magic mirror

Click Here to View the video

Page 11: Merchandising for Channel Sales

• Super fine Places. • Gorgeous Ambience.• Expensive • Good Experience.• Market Leader

Home AppPremium

EBL TVC

Magnetic Sticker

Page 12: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Expensive • Premium Experience.

HotelPremium

Menu Branding

Counter top

Page 13: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Reasonable price.• Hangout and dating place. • Premium Experience.

HotelRegular

Branded Key

Page 14: Merchandising for Channel Sales

• Natural Place . • Beautiful Ambience.• Expensive • Perfect Holyday Place.

ResortRegular

Take away printed photo with branded

frame

Branded table

Page 15: Merchandising for Channel Sales

• Natural Place . • Very Beautiful Ambience.• Very Expensive Expensive• Perfect Holyday Place.

ResortPremium

Branded Towel

Branded Towel

Branded Games tools

Counter top

Page 16: Merchandising for Channel Sales

Restaurant Super Premium

• Super fine Places. • Gorgeous Ambience.• Very Expensive • Premium Experience.• Exclusive on the Trade

EBL branded Napkin

EBL Branded Take away Counter Top

Page 17: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.

Restaurentregular

Counter TopBranded Phone Charger Point with a temporary

lock system

Branded cutout

Page 18: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.• Exclusive

Café Premium

seasonal Uniform Of HoReCa employee

Counter Top

Page 19: Merchandising for Channel Sales

• Hygienic Places. • Exclusive Ambience.• Very Expensive • Full dinning place .

Restaurant Super Premium

Fork-knife Wrapper

Counter Top

Branded customized table

talker

Page 20: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.

LoungeSuper Premium

Branded Menu

Branded Glass

Page 21: Merchandising for Channel Sales

Mega ShopSuper Premium

• Hygin• Good Ambience.• Expensive • Perfect Place for grocery

shopping .

Floor Branding

Display Talker like magic Mirror

Counter Top

Page 22: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.

Mega ShopPremium

EBL Branded Wrapping for serve or take away

Counter Top

Page 23: Merchandising for Channel Sales

• Hygienic Places. • Good Ambience.• Less Expensive • Perfect Hangout Place.

Café Regular

Billing booklet

Coffee Coaster

Page 24: Merchandising for Channel Sales

• Most Premium Place Places. • Exclusive Ambience.• Very Expensive

Café Super Premium

Whisky Glass Coaster with

different Communications

Branding with

massages

Page 25: Merchandising for Channel Sales

• Natural Place . • Beautiful Ambience.• Expensive • Perfect Holyday Place.

ResortSuper Premium

Branded Cutout

Page 26: Merchandising for Channel Sales

• Super fine Places. • Gorgeous Ambience.• Very Expensive • Premium Experience.• Exclusive on the Trade

Home AppPremium

Joint Venture Branding

Joint Venture Branding

Page 27: Merchandising for Channel Sales

• Super fine Places. • Gorgeous Ambience.• Very Expensive • Premium Experience.• Exclusive on the Trade

Mobile & TelcoSuper Premium

Spec Holder

Branded Spot Light

Pyramid Dangler

Page 28: Merchandising for Channel Sales

• Good Ambience.• Less Expensive • Popular to youth .

Mobile & TelcoPremium

Spec Holder

Spot Light

Counter top

Page 29: Merchandising for Channel Sales

• Good Ambience.• Less Expensive • Popular to youth .

Mobile & TelcoPremium

Spec Holder

Spot Light

Counter top

Page 30: Merchandising for Channel Sales

Regular Businessland IDB Bhaban

• Good Ambience.• Less Expensive • Perfect Hangout Place.

Page 31: Merchandising for Channel Sales

Home Décor

Furniture

Automobile

Jewelries and accessories

Health & Beauty Care

Fashion storesC

ust

om

er V

isit

Fre

qu

en

cy

Super Premium

• 1. BTI home Deco

Premium

• 1.dgdgd

Regular

• 1.ddgd

Super Premium

• 1.sfsfsf

Premium

• 1.dgdgd

Regular

• 1.ddgd

Super Premium

• 1.sfsfsf

Premium

• 1.dgdgd

Regular

• 1.ddgd

Super Premium

• 1.sfsfsf

Premium

• 1.dgdgd

Regular

• 1.ddgd

Super Premium

• 1.sfsfsf

Premium

• 1.dgdgd

Regular

• 1.ddgd

Super Premium

• 1. Executives Motors

• 2. Rangs Motors.

Premium

•1. Haq’s Bay Cars

Regular

•1.SalSabil Cars

Page 32: Merchandising for Channel Sales

• Good Ambience.• Most Expensive • Super Car Show room .

Auto MobileSuper Premium

Magic mirror

Click Here to View the video

Page 33: Merchandising for Channel Sales

• Good Ambience.• Less Expensive • Perfect Hangout Place.

Health & beauty Premium

Branded magazine

Page 34: Merchandising for Channel Sales

• Good Ambience.• Less Expensive • Perfect Hangout Place.

Fashion Store Premium

Page 35: Merchandising for Channel Sales

• Good Ambience.• Less Expensive • Perfect Hangout Place.

Fashion Store Premium

Page 36: Merchandising for Channel Sales

Made up Stand with Key Communication of EBL ZIP / Cards

Comedy/ Story perform engagement

Direct Communication At Channel

Awareness & engagement

Trail Experience Create Customers

Page 37: Merchandising for Channel Sales
Page 38: Merchandising for Channel Sales

Thank You