IFRA Expo 2011Exhibitor and Visitor Surveys - Excerpt and benchmarks
Michael Heipel, Executive Director Marketing and Event Management
Freitag, 18. November 2011
IFRA Expo 2011 Visitor analysis
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Which hall were you most interested in?
51%
49%
Hall A (Systems, Software)Hall B (Production technology)
Vienna 2011
52%
48%
Hall A.1 (Systems, Software)Halls A.3/A.4 (Production technology)
Hamburg 2010
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel 4
0 15 30 45 60
42
31
37
31
21
22
21
21
20
13
8
12
42
32
34
33
19
25
23
25
19
15
7
12
Presses and Printing
Prepress
Electronic Media
Editorial
Mailroom/distr.
IT
Consumables
Advertising
Business/Management
Industry Information
Archiving
Design
7
2010 Hamburg 2011 Vienna
Areas of Interest of IFRA Expo visitors (%)
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Visitor rating of Media Port Programme
Very useful9%
Useful60%
Not so useful25%
Not useful at all6%
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
How many exhibiting companies have you met?
0% 10% 20% 30% 40% 50% 60% 70%
46%
54%
37,5
62,4
1-6
More than 7
2010 Hamburg 2011 Vienna
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
0%
20%
40%
60%
80%
100%
6%
94%
11%
89%
7%
93%
5,2
94,8
2008 A-dam2009 Vienna
2010 Hamburg2011 Vienna
2008 A-dam2009 Vienna
2010 Hamburg2011 Vienna
Not satisfied/Very dissatisfied
Satisfied/Very satisfied
How satisfied are you with your visit to IFRA Expo?
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
How do you rate Vienna in general as a location for IFRA Expo?
0%
20%
40%
60%
80%
100%
13%
88%
10%
90%
5%
95%
6,7
92,9
2008 A-dam2009 Vienna2010 Hamburg2011 Vienna
2008 A-dam2009 Vienna
2010 Hamburg2011 Vienna
Below Average/poor
Good/excellent
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
In 2012, IFRA Expo will be held in Madrid, Spain (29 – 31 October 2012, www.ifraexpo.com). Will you...
Definitely attend15%
Probably attend43%
Rather not attend21%
Definitely not attend6%
Still undecided15%
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Visitor quotes• The IFRA Expo is not just important for Media managers to attend but it should be a must as
it helps you understand the publishing trends. Media owners get a insight on how to invest. (R. Muyimba, Nation Media Group)
• "The best way I know to understand advances in the newspaper technology marketplace and to make the vendor contacts you need most." (Bruce Benson, FTI Consulting)
• IFRA Expo is a pillar of successful business strategies in media. (Maxwell Okeyo, Nation Media Group)
• IFRA Expo is reality check for publishers. (Predrag Roganovic)
• "IFRA Expo is a unique, international highlight – an absolute MUST for anyone involved in the media industry!" (Benjamin Ruschin, Digital Head, straberger conversations gmbh)
• People involved in newspaper publishing, without any doubt, cannot miss IFRA EXPO; beyond to stay up to date with the technology development, it's a great chance to attend seminars and workshops. (Silvio Da Glau, L‘Arena)
• "Die IFRA Expo ist deshalb so interessant, weil hier nicht einfach nur über die Entwicklungen gesprochen wird, sondern Experten aus ihren konkreten Projekten heraus berichten und die Teilnehmer so direkt am Geschehen teilhaben lassen." Oliver Loebert, Geschäftsführer Brasilhaus Unternehmenskommunikation GmbH, Bremen, Germany
• Die IFRA Expo ist die effektivste Veranstaltung, sich umfassend über Branchentrends zu informieren und Geschäftskontakte zu pflegen. (Stephan Puls, FAZ)
Freitag, 18. November 2011
IFRA Expo 2011 Exhibitors analysis
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
How do you assess the quality of IFRA Expo visitors?
0
25
50
75
100
%
91
7369
87
81
2007 Vienna2008 A-dam
2009 Vienna2010 Hamburg
2011 Vienna
Good/Excellent
Source: IFRA Expo exhibitor surveys. Answers: Good or excellent
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
How satisfied are you with the visitor traffic on your booth?
0
25
50
75
100
%
5454
74
63
2008 A-dam2009 Vienna
2010 Hamburg2011 Vienna
Satisfied/very satisfied
Source: IFRA Expo exhibitor surveys. Answers: Satisfied or Very satisfied
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Exhibitor rating of Media Port Programme
Excellent23%
Good63%
Fair13%
Poor0%
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Facilities and services
0 25 50 75 100
87
63
48
82
64
92
80
55
50
82
75
93
78
48
39
81
68
90
Logistics
Telecom/Internet
Catering: Value-for-money
Exhibitor Services
Hotels: Value for money
Premises in general
2009 Vienna 2010 Hamburg 2011 Vienna
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Please rate the value that your company received from exhibiting at IFRA Expo
0
10
20
30
40
50
60
70
%
61 65
40 42
55
47
2006 Amsterdam
2008 Amsterdam
2010 Hamburg
Good/excellent
Source: IFRA Expo exhibitor surveys. Answers: Good or Excellent
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
How do you assess the market situation in our industry in general today and in the next two years?
0
20
40
60
%
48
43
48
52
21
26
47
14
38 38
41
37
27
31
34
44
1114
9 10
45
36
15
40
2004 A-dam2005 Leipzig
2006 A-dam2007 Vienna
2008 A-dam2009 Vienna
2010 Hamburg2011 Vienna
Rise / Strong RiseEqual to todayDecline / Strong Decline
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Are you planning to take part in IFRA Expo 2012 in Madrid as an exhibitor?
Yes53%
No12%
Still undecided35%
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
Exhibitor quotes
• IFRA Expo is clearly the annual trade show that works for our industry. (Steve Nilan, DTI)
• The place to know what is living among the publishers and detect future trends and opportunities. (Jos Claas, 2Imagine)
• IFRA Expo once again managed to provide a platform for us to meet a good number of qualified prospects and existing customers. (Kim Svendsen, cci)
Freitag, 18. November 2011
© 2011 WAN-IFRA, Michael Heipel
For details, please check (password: expo2011)
• https://www.surveymonkey.com/sr.aspx?sm=jhwChzw2HSOmb4MmGtiag3jcDJ8NNB8llyC9iGm1x3g_3d (Exhibitors)
• https://www.surveymonkey.com/sr.aspx?sm=jo9CWZ_2b1v8qf14J5X3795zPa3bhfj31Y9N0YIOGvFNw_3d (Visitors English)
• https://www.surveymonkey.com/sr.aspx?sm=lWKq9Qo0CGW8Zl6xV2iG43nbvuQyMEFFVWFTTz_2brwUw_3d (Visitors German)
Freitag, 18. November 2011