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Theme: Environmental Trading – new commercial opportunities
Location: Kemmy Business SchoolUniversity of LimerickDate: Tuesday 23rd November 2010
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Welcome: Enterprise IrelandIntroductions – who is here & why?3 short - Presentations: Stephen Nolan, Green IFSCPaul Harris BOI Global MarketsProf Frank Convery, UCDvery short Q&AIdeagen Exercises – explained format
Ideagen Exercises - ACTIONBrainstorm IdeasGrouping IdeasDeveloping Value PropositionsTea & Coffee – Networking –
Presentations & Feedbacklonger Q&A sessionThe End – NETWORKING / View facilities
AGENDA
6.00:
7:15
9.00
8.15
LOBBY
LECTURE ROOM
LECTURE ROOM
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SPEAKERS
Prof Frank Convery UCD Author of ‘Pricing Carbon’instrumental in driving EU policy in this new area.Stephen Nolan,Project Manager,Government’s Green IFSC TeamPaul Harris,Head of Natural Resources Risk Management,Bank of Ireland Global Markets
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1. Ideas:
Idea gathering
Group Ideas
2. Develop Opportunities:
Map Opportunities
Select Opportunities
Share Opportunities
3. Business Feasibility:
Develop the Business potential
Rate your business feasibility!
Ideagen process
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Idea Grouping
Each of the six teams, grouped
the ideas they had generated and
then select one to developed into
a “value proposition” template
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Title: Cooling CardIdeas Board
•Website voluntary carbon market info
•Farming market
•Credit card/ Air miles model, Carbon H/C
credit card
•Energy Efficiency
•Farmers’ trading platform
•Loyalty card→ “Big” products first, eg.
Utilities.
• Micro transactions.
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Title: Trading CarbonIdeas Board
Pricing carbon makes new markets.
Worldwide model-online interface. Building industry corporation
heating credits or trading with self –sufficiency.
Markets-for trading carbon-price on carbon- opportunity.
Persistence & determination.
CO2 tax in Ireland.
Trading carbon credits for flight tickets-micro initiative- banking &
trading on lifestyle.
Power sector pay & heavy industry pay carbon tax.
Trading “bank” mandatory for all businesses large or small-GUI for
online activity.
Carbon in rubbish dumps all over the world-resource
-pay the poor for different recyclable items for their sorting labour.
Make carbon trading a practice of the “common man”-SUL technology
-web based labour, spend voluntary market credits on flights,
Trade “bike miles” for “car miles”.
Worldwide model-
online interface.
Building industry
corporation heating
credits or trading with
self –sufficiency.
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Green IFSC concept
Airline leasing suppliers in Ireland.
Carbon Markets
Compliance
Emissions headings
Voluntary market “Crusty’s”
D.I.V.O.R
Dublin International Voluntary Offset
Registry.
Get CC for lifestyle choices carry credit
card with credits earned from life style
-create values for life style.
Manu ordinary people make a
movement. Parallel currency.
Title: Trading CarbonIdeas Board
•Metric for Carbon quantity
•Create energy, grow fish, exclude large
fish.
•Sq mile fish, sanctuary with win a farm,
invisible in grid.
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Title: Green Gas FarmsIdeas Board
•Farm Carbon Capture-Need carbon credits forestry & green
crops.
•Electric powered farm
•Develop GM grass which doesn’t make cows fart!
•Solar panels on sheds
•Potty train cows to capture methane
•Methane capture from cow.
•Forest sequestration
•Carbon capture for grassland
•Carbon neutral farming
•Smart meters for farms
•All adopt a “fruitarian” lifestyle
•Rumination cycle of cattle. House during “expulsion” &
capture.
•Non soil disrupting Crops- Willow, Elephant grass, orchards.
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Title: Carbon Storage - creditsIdeas Board
•‘Virtual’ storage , marketing trading.
•Smart grids
•Storage futures
•Micro energy storage
•Tax relief on carbon credits towards-pensions.
•Money, fed back in to clean-tech industries.
•Selling back to the grid.
•Local domestic storage.
•Tax relief scale longer term=greater return.
•Buying credits ‘individual’ tax relief.
•‘SSIA’ tupe carbon investments.
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Title: Green-Face.ieIdeas Board
•Domestic solutions.
•Self financing
•Smart homes
•Smart cities.
•Smart planet
•In real time
•Fractional credits
•Ambient influence
•Carbon currency
•MRV- Monitoring Reporting
Verification.
•Carbon credit union.
•The wisdom of the crowds.
•Awareness of decisions/impact.
•Data centres-Carbon credits.
•Energy boom
•Supporting the individual
•Group MRV
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Carbon saving TradingIdeas Board
•Improve/implement
•Reduce cost of business
•Efficiencies within Heavy Industry→
Efficiencies within agriculture→
•Efficiencies within heat market→
•Levy- Financial systems development.
•Non-Fossil fuel emissions.
•Climate change finance
•Structure software
•Financial services→
•Professional services→
•Administration services→
•Carbon trading companies.
•Smart technology.
Reduce cost of business
Structure software
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Title: alternatives carbon creditsIdeas Board
•Recycling of waste (oil) for more efficient use.
•Use of biomass
•Willow farming, wood pulp
•Developing poster efficiency machinery
•Pricing-expand wind/wave energy
•Models of this
•Educating end user, not abusing system.
•Teach people to adjust –monitoring -consulting
•Specialised-people planting –water wastage.
•Due diligence fraud.
•Reverse activity-measure goodness trading
•Build wind turbines
•Private farmers subsidies
•By-Product Methane-to make heat
•Hub of Europe edge of Atlantic wave→ Wave wind farms by coast.
•Connection to grid-problem
•Wind turbines
•Futures market
•Long term swap
market
•Brokers.
•Using energy
expended/geotherma
l
•Software quality
regulations.
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Develop Opportunities
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Opportunity Mapping
Title: Measuring Farming Compliance
•Farmer-stop-shop
-Methane
gas→Heat→Energy.
-Carbon
Accounting
-Carbon
store→Peat bog
-Foresters
-Wind turbine
-Energy crops
→ Willow→ Wood pulp
•IFA
-Micro generation
-Anaerobic digest(grass)
-Wind turbines(macro
generators)
Describe the concept
Repeat Business
•Consulting for this
-Education-
-Adaption-
•To help farmer to
improve efficiencies
-Provide services
-Trading
Customers
Identify what is the target
market? Who is the customer?
•Farmer/Agriculture.
•Regions of Agriculture.
The ideas
What are the benefits?•Farmers mindset changes
•Lower cost of farming-
efficiency
•Profits
•Company profitability
•Easier return
What are the benefits?•Farmers mindset changes
•Lower cost of farming-
efficiency
•Profits
•Company profitability
•Easier return
Repeat
Business
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Opportunity Mapping
Title: Green Gas Farms
•Advice to farmers &
policy makers.
•Set a side
•Beef -Understand
-Rumination cycle
-Capture CH4
•Smart metering
•CH4 for heat
•Other crops
•Training
•website
Describe the concept
•Carbon Neutral farming.
Customers
Identify what is the target
market? Who is the customer?
•Farmers
•IFA
•Gov. Agencies
The ideas
What are the benefits?
•Reduce methane 30%
Agriculture for Ireland.
What are the benefits?
•Reduce methane 30%
Agriculture for Ireland.
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Opportunity Mapping
Title: Managing storage infrastructure
What problems does it
solve?
•Stop importing oil
Describe the concept
•Fund management
•Storage infrastructure
•Project-invest clean-
tech
Customers
Identify what is the target
market? Who is the customer?
•Irish State
What are the benefits?
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Opportunity Mapping
Title: Cooling Card – trading cc
What problems does it
solve?
•Education, engagement,
Market access, eg.
Farmers.
•New route to market for
carbon credit.
•Democratising the
carbon market: broaden
and deepen the market.
Describe the concept
•Air miles
concept/Green Shield
card.
•Positive/negative
carbon price on every
transaction/purchase.
•Links carbon disclosure
project level to the
public.
Customers
Identify what is the target
market? Who is the customer?
•Ideally, everyone.
•First: Tesco
•Micro transactions: Social
networks.
What are the benefits?
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Opportunity Mapping
Title: Green-Face.ie
•The wisdom of the
clouds carbon credit
union.
Describe the concept
•Social networking.
•Ambient tech & mobile tech
•Bundle fractional credits.
•Sell.
Customers
Identify what is the target
market? Who is the customer?
•Households
The ideas
What are the benefits?
•Save money, make money,
Save the world.
What are the benefits?
•Save money, make money,
Save the world.
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Opportunity Mapping
Title: Trading Energy Efficiency
•Making CT simple.
- Profitable
- Incentivising CT
- National Cap & trade SP
•Consumer land.
-Empower man in the street
-By lifestyle choice -
Provide cc for activer Form
of currency.
Describe the concept
•Business reporting
emissions.
•Mandatory carbon
reduction method
system.
•Macro & Micro
approach.
Customers
Identify what is the target
market? Who is the customer?
•Business & Organisations
in Ireland & everyone.
The ideas
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PRESENTATIONS
Each team
presented their
value proposition
to the industry
speakers - who
gave feedback and
rated each in terms
of commercial
viability and
market desirability.
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What happens next
• Complete and return the participant follow up
sheet to your EI Regional Development Executive
• Join the IDEAGEN LinkedIn group http://www.linkedin.com/groups?gid=2649046&trk=hb_side_g
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