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Presentation from Paul Savage, Zolk C at 1st Ideagen event in WIT 15.10.09
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Paul Savage 15th October 2009
Using leading edge technology to create an amazing interpretive experience!
Zolk C origins – NTS look to technology
• Large project to tell the story of the Battle of Culloden April 1746
• Very sensitive site, lots of passionate stakeholders
• Large budget available but no clear method of interpretation identified
• Battlefield was basically a field
• Came to 3CS through Dr Willie Donnelly’s and Barry Downes’network of commercial contacts
The TSSG is commissioned to report on how technology might provide a solution
The NTS release a commercial brief
• Satisfy both the casual visitor and pilgrim
• Discard interpretive boards - Keeping sites natural and original
• Discover what their visitors are really interested in
• Attract new, younger & niche visitors
Excellence was expected
• BBC involved
• Historians and interpreters
• Video sample
Zolk C is formed to bid
TechnicalKnowledge
DomainKnowledge
DevelopmentProduct
The result is Culloden’s BFG (Battlefield Guide)
Promotional video
The Culloden Battlefield Guide
Winner of the 2008 Museum and Heritage Best Use of Technology Award
Jacobite Cruises – Audio Problems
Private boat and bus tour operator on Loch Ness. Award winning tours with 100% satisfaction, audio quality disappoints.
Zolk C will use GPS triggered audio
Neroche – UK Forestry Commission
Pilot project to tell the story at Nerochenear Taunton
GPS triggered maps and “where am I?” for the OS shy walker
Approach again shows the power of technology and content marriage
The Dunbrody Famine Ship project
Funded under the Failte Ireland Capital investments scheme
A €2.4mln project to update the visitor experience
Zolk C will use technology to tell the story
Ros Tapestries Multimedia Guide
First indoor interpretation project for ZolkCRich audio and multimedia content to bring all aspects of the Ros Tapestry project in Wexford to Life
Snapshot of current activities
• 6 live sites in the UK and Ireland by Q1 2010
• Actively pursuing 50+ opportunities
• Italy targeted as a key market with EI business accelerator support
• Live site in Canada in Q1 2010
• Projected revenues above €1Mln in 2009 / 2010
All customers to date are looking to work with us on an ongoing basis
DomainKnowledge
TechnicalKnowledge
EngagementMarket
+200
MarketKnowledgeCF-TD
InnovationPartnership
