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© DOLMEN 2010
Theme: Medical Devices – “areas of new opportunities and market trends”
Harlequin Hotel, Castlebar, Co. MayoWednesday 29th September 2010, 4 – 7 pm
© DOLMEN 2010
Welcome: Enterprise IrelandIntroduction – who is here?
Networking Activity
2 short - Presentations: Tom Kelly, Neil Ferguson
Ideagen ExercisesIdeas
Developing Opportunities
Business Feasibility
Q&A session + John Kennedy
The End - NETWORKING
What's coming up
4:00
5:00
7.00
6.40
© DOLMEN 2010
speakers
Tom Kelly,
Divisional Manager,
CleanTech, Electronics and Life
Sciences,
Enterprise Ireland
Neil Ferguson,
Acting Director,
Technology Transfer Office
NUIG
© DOLMEN 2010
1. Ideas:
Idea gathering
Group Ideas
2. Develop Opportunities:
Map Opportunities
Select Opportunities
Share Opportunities
3. Business Feasibility:
Develop the Business potential
Rate your business feasibility!
Ideagen process
© DOLMEN 2010
Idea Grouping
© DOLMEN 2010
HOW EFFECTIVELY
TO SHARE AN IDEA
WITHOUT LOSING IT!
• Talk about different segments with same/similar needs
• Patent
• Bring people into your company-network within
• Networking with people you know
• Specific aim for same type of partner
• Design intelligently
• Only show part of the idea
• NDA
• Split project into components and only share specific info
• First mover
• Legal assistant
• Avoid ‘brainstorming’
HOW TO GET REMOTE
SPECIALIST OPINION ON
CASES FOR JUNIOR
DOCTORS
• Archive
• More junior doctors
• Technical resource special …..
• Secure website
• ICT
• iPhone app [security]
• HD (TV)
• Video conferencing
• Mobile phone camera
• iPad web camera app
• Skype eqivalent but security issue
• TIF
• HSE may potentially pay for it as would decrease no. mistakes/claims.
• Southern hemisphere Radiology
© DOLMEN 2010
PRICE PRODUCT
COMPARISON SERVICE
TIME MANAGEMENT
• Presentation
• Website
• New function on stock management
software
• More face-to-face with customer
• Verification of I.MB.
• Regional ordering
• Auctions-ebay
• Tenders
• Separate time systems for different
products
HOW TO OVERCOME THE
‘FEAR FACTOR’ OF
COLLABORATIONS
(SMEs, LMN,Univ, etc.)
• Independent facilitator
• Philanthropy-success fee
• Joint IP shared
• Brilliant solicitor
• Gut feeling
• Start small
• Take a chance-calculated risk
• Find/identify complementary
• Wine-win
• Networking contacts
• NDAs
• Trust
• Provide collateral
• Develop end goal of collaboration early on
© DOLMEN 2010
STREAMLINING
COMMUNICATIONS IN CANCER
CARE AMONG ALL MEMBERS OF
MULTIDISPLINARY TEAM
• Smart application
• Dictaphone auto upload to chip
• Central 1⁰ contact
• Automated data collection system
• Web-storage of ‘conversation’
• iPhone/Google Med system
• Specific patient identification
– implant
HOW TO ENSURE YOU IDENTIFY
WHO ACTUALLY MAKES THE
BUYING DECISION FOR YOUR
PRODUCT OR SERVICE
• Case studies
• Define stakeholders
• Protocols/test
• Families
• Think ‘global’
• Sit in on MDT meetings
• Patient focus group
• GP’s community nurses
• Administrators- fill in the info to the system
• Study-Procedures, Govt. rules
• Insurance case reports
© DOLMEN 2010
HOW TO KNOW WHO YOUR
CUSTOMERS ARE-AND ENSURE
YOU HAVE THE RIGHT
VALUE PROPOSITION
• When met, define customer wants
• Dental labs-software programme, public end
• Speak the language
• Who is end user? Listen to customer feedback
• What drives them?
• Trade shows
• Listen to people
• Identify customer wants, even if not known
• Identify previous or existing competitors
• Focus groups
• What benefit over competition?
• Generic surveys (country)
• Who’s the decision maker?
• Who pays?
• Can your customer afford? If not who will?
PERSONAL HEALTH
AWARENESS (Lack of personal
health education/awareness)
• Assessment scan
• iPhone apps
• Sensors
• Collaborate with the ground agencies
• Secondary School education
• School subject leaving cert
• Website
• Schools, Children, Parents, Everyone.
• Postgraduate education course
• Educate/Instruct all GPS, Specialists, Dentists….
• Meet the sub-suppliers at seminars
• E.I. research
• Social media + media campaign
• xfunct.
• Cause and effect examples
• Personal health diagnosis test
• Improved health awareness by making it fun – establish
web presence, social media
• Video games, Tv, Dvd
• Food labelling app
• Smart beds, Smart cloths
• What problem addressed? Level of pain
Nice songsMore children’s tvEat well-ban poor healthEasy consultationNetwork with people
© DOLMEN 2010
Develop Opportunities
© DOLMEN 2010
TITLE: e Doc ™
the ideas
� ICT solution
� Connecting doctors
world wide using
technology
Customer
Identify what is the target market?
Who is the customer?
� Global Health service
� Hospitals
� Training Doctors/GPs
Describe the concept
� Med consultancy
� Remote support
What are the benefits?
What is the value?
What problem does it solve?
� Junior doctor support
� Reduces mistakes
� Reduces HSE liability
� Access to global experts
� Reduces overheads
2. OPPORTUNITY MAPPING
© DOLMEN 2010
TITLE: Educare
the ideas
• System of education
delivered through a
suite of tools
• Pay healthcare
professionals to keep
us well
• Don’t pay when we get
sick
• Eradicate small
diseases
Customer
Identify what is the target market?
Who is the customer?
• HSE
• Health professionals
• Manufacturers
• Kids
– Parents paying
– schools
Describe the concept• Improve healthcare of kids
from 3-93 years
• Improve health awareness
• Start young, target through
suite of tools;-Computer games
- Social media
- Apps- self check, link up to
sensors, food labels etc.
What are the benefits?
What is the value?
What problem does it solve?
• Improved awareness
•Improved health
•Reduced costs for gov.
•Healthier nation/population
•Improved next generation
2. OPPORTUNITY MAPPING
© DOLMEN 2010
TITLE: Get a Fix.com Ireland + Poland
the ideas Customer
Identify what is the target market?
Who is the customer?
• 1600 community
pharmacists.
• 28 Wholesalers
• Hospital Pharmacy,
private and public
HSE.
Describe the concept
Integrated pharmaceutical
stock procurement and
comparison
What are the benefits?
What is the value?
What problem does it solve?
Value to Pharmacist and
patient; time, money and
increase patient contact.
2. OPPORTUNITY MAPPING
© DOLMEN 2010
TITLE: Med-Connect
the ideas
Create a global communication
system.
- Centralise data storage
- user-friendly access
recording device
- Patient is central
Customer
Identify what is the target market?
Who is the customer?
HSE
NHL
GPs
Insurance companies
Patient/families
Surgeons
Describe the concept
Human technological
interface for automated
streamlined communication
in cancer care among all
members in multidisciplinary
team.
What are the benefits?
What is the value?
What problem does it solve?
-Improves care-reduce financial costs
- reduces duplication of efforts
-Reduces time responses
-Enhances efficiency
-Gives protection against liability issues
-- reduces time consumption
-- real time access to slate
- privacy protected
2. OPPORTUNITY MAPPING
© DOLMEN 2010
QUESTION & ANSWER FORUM
© DOLMEN 2010
What happens next
• Complete and return the participant follow up
sheet to your EI Regional Development Executive
• Join the IDEAGEN LinkedIn group http://www.linkedin.com/groups?gid=2649046&trk=hb_side_g
Keep up to date on latest from IDEAGEN by
• Following on Twitter
http://twitter.com/ideagen
•Becoming a fan on Facebookhttp://www.facebook.com/pages/Ideagen/134045788401