How to Design Great Mobile

App Screenshots

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning

Use all 5 Screenthots

• Ok, sounds simple... but, many

developers don’t

• The Apple App Store lets use 5

screnshots... Use them all

• Every single screenshot spot is an

opportunity to tell the story of your

app

• Don’t “dive right in” and select most

visually compelling pictures

• Decide what your app’s top

customer benefits are

• Use market research and customer

comments to rank benefits

• Your images should support your

messages, not the other way around

Start with Your Messages

• Many users won’t get past your first

screenshot

• Consider a screenshot that

represents the entire app/game

• Create an emotional connection,

keep it simple, set expectations and

be honest, test first, and stand out

• Use social proof

Get 1st Screenshot Right

• Select screenshots that represent

your main points

• Make sure that your call outs are in

the same style as your screenshots

• Consider foreground elements

(characters, etc) to give your

screenshots depth

Connect Callouts to In-App Exp

• Don’t leave your least compelling

screenshot for last

• This is the last thing that your

customers will see before making a

purchase decision

• Include one last strong benefit as

part of your last screenshot and

combine it with a call to action

Finish Strong

Read the Full Article at

MobileAdvertisingHub.com

Nathan Manning Twitter: @nathanmanning

LinkedIn: bit.ly/nathanmanning