Transcript

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TOP PERFORMING SALES TEAMS ARE TWICE AS LIKELY (67% VS 33%) TO USE SALES ANALYTICS TO BETTER UNDERSTAND KEY PROSPECT AND CUSTOMER DATA THAN THEIR COMPETITORS.(Aberdeen Group)

Want business buyers to fall head-over-heels for your product or service? Like any relationship,it’s good to listen.

Innovative technology lets you listen to your customers needs. If you know the problems they face, you’ll see how your products can solve them.

Listen up and your customers will see youdifferently. No longer a salesperson, you’ll become a trusted advisor who understands them.

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David BrockPartners in Excellence

Customers only see a small partof their organisation, regardlessof their level.

Increased collaboration offersmore opportunities to understand their business, allowing you topitch products and solutions that match their needs.

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Peter OstrowVP Group Director Sales Effectiveness and Strategy, Aberdeen Group

“As sales professionals, we need to develop deeper, richer relationships across an organization.”

A great smile and golf swing areno longer enough to seal a deal.By using a mix of technology,analytics and mobile tools,you can fully understand yourcustomers’ business. And prepare your sales teams to engage inmore meaningful conversations– which bring in more sales.

Increase sales effectiveness across your organisation through better collaboration, enablement implementation, social selling and more.

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“Sales enablement means different things to different people. For me it’s about managing information to create value and achieve profitable growth.”

Tamara’s got some great tips tohelp you increase your saleseffectiveness and get you thinking along her lines:

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“If marketing Departments Are using the Technologyto analyse their customers, why aren’t sales?”

Through analytics and big data,

you can see which sales materials

work, gather social media insight

and user generated content to tailor

each pitch accordingly.

Tamara SchenkVP Sales Enablement, T-Systems

Map your portfolio of products and solutions to the precise needs of your customers

Build a picture of yourcustomers needs and work your pitch around solving them

Train your sales managersto build sustainable results,increase performanceand efficiencies

Communicate and sellinternally using a go-to-customer approach

BUSINESS BUYERS SELECT A VENDOR

MORE ON SKILLS OF SALES PERSON THAN

PRICE, QUALITY OR SERVICE FEATURE BY

(CSO insights)

BETTER USE OF SALES INTELLIGENCE

CAN INCREASE REVENUE PRODUCTIVITY PER SALES REP BY

(Sales Force Benchmarking)

MOBILE CRM ACCESS HAS INCREASED TEAM SALES QUOTA BY

(Aberdeen Group)