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Half of all sales teams are dissatisfied with marketing, according to a survey KnowledgeTree conducted earlier this year. Why the friction? There are five main sources. The good news is that the sales model disruption creates an opportunity for companies to innovate with tools and approaches that lessen the friction.
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![B2B Buyer Journey – 5 Points to Consider [INFOGRAPHIC]](https://img.pdfslide.us/doc/110x75/54c3ab6b4a79593e5f8b4585/b2b-buyer-journey-5-points-to-consider-infographic.jpg)
