• Take a holistic look at small business customer communications
• Engage small businesses in ongoing dialog about customer communication channels and tools
• Establish a baseline for future surveys that will track key trends
Purpose of the Survey
Surveyed 756 small businesses• Pitney Bowes clients in U.S. & Puerto Rico• Surveyed online in April 2012
• Top 3 Communication Channels:
• Channel Choices based on Cost and Familiarity
• Marketing is not a common objective
• Very little measurement across all channels
• Newer digital channels underutilized
• Opportunity to grow the business faster using new communication channels and tools
Key Communication Insights
Top 3 Channels: Email, Phone, & Mail
Newer channels under utilized
Key factors in channel choice: Cost & Ease of use
Small businesses not measuring results…
… regardless of channel
Purpose of communications mostly operational/ transactional
• Experiment with new marketing channels like Email and QR Codes
• Use tools that enable you to easily manage and measure each channel
• Use multiple channels together to amplify your message and extend your reach
Key Opportunities
• Download the report (http://www.pbsmartessentials.com/small-business-marketing-survey-2012)
• Ask questions: Twitter(@pbsmallbusiness), Facebook (http://www.facebook.com/PBsmallbusiness), or by Email: [email protected]
• Try Email Marketing and QR Code Marketing for free
• Email Marketing: http://bit.ly/OYtJSc
• QR Code Marketing: http://bit.ly/Uvr0DW
Get more information
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