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This 2012 survey of more than 750 Pitney Bowes small business customers was conducted with the goal of finding out more about the customer communications channel preferences and marketing tools used by small businesses and to determine if small businesses are fully leveraging the tools they have in place.
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• Take a holistic look at small business customer communications
• Engage small businesses in ongoing dialog about customer communication channels and tools
• Establish a baseline for future surveys that will track key trends
Purpose of the Survey
Surveyed 756 small businesses• Pitney Bowes clients in U.S. & Puerto Rico• Surveyed online in April 2012
• Top 3 Communication Channels:
• Channel Choices based on Cost and Familiarity
• Marketing is not a common objective
• Very little measurement across all channels
• Newer digital channels underutilized
• Opportunity to grow the business faster using new communication channels and tools
Key Communication Insights
Top 3 Channels: Email, Phone, & Mail
Newer channels under utilized
Key factors in channel choice: Cost & Ease of use
Small businesses not measuring results…
… regardless of channel
Purpose of communications mostly operational/ transactional
• Experiment with new marketing channels like Email and QR Codes
• Use tools that enable you to easily manage and measure each channel
• Use multiple channels together to amplify your message and extend your reach
Key Opportunities
• Download the report (http://www.pbsmartessentials.com/small-business-marketing-survey-2012)
• Ask questions: Twitter(@pbsmallbusiness), Facebook (http://www.facebook.com/PBsmallbusiness), or by Email: [email protected]
• Try Email Marketing and QR Code Marketing for free
• Email Marketing: http://bit.ly/OYtJSc
• QR Code Marketing: http://bit.ly/Uvr0DW
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