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Patient Recruiting, Engagement & Acquisition
A Health Marketing Services Organization Partnered With an eHealth Provider to Bring
“Care at the Speed of Now”
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Overview
We have a strong combination of patient recruitment, engagement, and acquisition working with an eHealth platform:
Strategic Online user engagement and analytics partners
A marketing services organization that acquires patients via engaging platforms
An alternative approach to traditional healthcare. An eHealth provider “Care at the speed of now”
The three partnered companies are well suited for all aspects of the patient recruitment, engagement and acquisition process. MD Aligne acts as a clinical and therapeutic solution continuum
We have structured our marketing and clinical processes to ensure we are compliant with all federal and state laws and regulations
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
We are an end to end marketing service that manages all of the contact touch points and measures all efforts
Online Lead Acquisition
Advertising and Brand Recognition
Call Center Acquisition and Retention
Pharmacy Management
Health Professional
Network Management
Technology & Systems Management Precision Analytics
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
Online Lead Acquisition
We provide engaging and effective front-end data acquisition strategies, including but not limited to:
Manage third party relationships with lead providers & media buyers
Manage internal lead generation & media spending Create, implement, and optimize interactive lead
generation content Optimize third party content & lead generation paths
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
Advertisement & Brand Recognition
We offer a wide range of advertisement and brand recognition services, including but not limited to:
Create, design, implement, and manage creative resources Design and develop fully functional websites and patient
portals Create and deploy engaging online health surveys Design, deliver and optimize state-of-the-art display
advertisement Create and manage personalized online content through
HealthcarePass.com Design and optimize acquisition, retention, and upsell email
templates Develop and improve brand awareness and strategic
messaging Manage full campaigns and perform platform optimization
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
Technology & Systems Management
We provide the advanced technology and systems needed to manage all featured services, including but not limited to:
Create and manage all technology platforms and analytics software
Provide precise analytics through technology to improve business performance and streamline services, information, and processes
Develop and manage technology across the entire patient engagement platform
Integrate all data into a secure centralized data warehouse
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
Precision Analytics
We utilize precise analytics on all key performance indicators to optimize performance and quality, including but not limited to:
Provide real-time, accurate reporting on media performance and quality
Deliver strategic analysis of processes, methods & optimization efforts
Implement intelligence tools to enhance effectiveness and adaptability
Analyze and continuously update a secure, comprehensive data warehouse
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
Call Center Acquisition and Retention
We provide engaging outbound and inbound call center campaigns, including but not limited to:
Perform and manage outbound & inbound “intake” calls to potential patients who have requested more information regarding specific therapies that may help treat their symptoms & chronic conditions
Initiate patient outreach calls to inquire about service satisfaction, to identify problems, and to offer assistance in resolving issues and concerns
Provide inbound customer service to answer questions or assist with concerns that patients may have
Utilize follow-up calls as assistance to the doctor network and pharmacy team to gather additional information from patients when needed
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
Health Professional Network Customer Management
We establish and maintain an efficient and professional relationship with the medical professional networks, including but not limited to:
Manage day-to-day interaction with the physician network and other appropriate medical professionals (e.g. licensed nurses)
Handle initial integration between pharmacies and physician networks
Assist in managing the pharmacy-to-doctor network relationship to ensure the patient experience is optimized and professional during all stages from lead acquisition through prescription fulfillment
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Health Pass A Marketing Services Organization
Pharmacy Customer Management
We assist in managing key pharmacy relationships, including but not limited to:
Manage day-to-day interaction with pharmacies
Handle initial integration with pharmacies, call center, and doctor network
Assist in managing the pharmacy-to-doctor network relationship to ensure the patient experience is optimized and professional during all stages from lead acquisition through prescription fulfillment
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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The Business
Digital Engagement of eHealthWe have combined the forces of a proven leader in digital customer acquisition teamed with a telesales machine feeding patient recruiting both partnering with a prominent, skilled and experienced team of healthcare professionals.
1. Angelrush our partners in Silicon Valley
2. Health Pass
3. MD Aligne
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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The Business
Acquisition Funnel
We campaign to recruit patients of chronic conditions/diseases and for clinical research. We currently have a focus on Pain:
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
1. Pain
2.Cancer
3. Diabetes
4.Migraines
5.Pregnancy
6.STDs
7.Toxicology
Attract
Interact & Convert
Track & Manage
Close
Delight
Campaigns
Leads
Opportunities
Sales
Clients
Campaigns
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Pain Symptoms
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Migraine Symptoms
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Re-Targeting
Retarget and ReengageOnce we pass users through the initial recruitment process we want to stay engaged with our prospective patients
Users will have access to an online portal that offers health services and provides current patients with information regarding their current status
Comprehensive email retargeting campaigns leveraging patient information, relevant therapies and current health news updates
Constantly pulling our audience back into the funnel
We will offer relevant sticky content that speaks to our prospects and their ailments. We want patients and prospects to feel empowered and involved with their diagnosis and ultimately their therapies
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Retargeting Within the Funnel
We are attracting 10,000 leads per day and contacting 50% via phone. We want to brand “Health Pass” and impact more traffic for continuous follow up and engagement. Once we attract them we will know they are in certain categories like pain, migraines or diabetes
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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MD iPass
Add features and user pathing like symptom checker that others like HealthTap and iTriage have
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
MD iPass-Creating Loyalty and Relevant Communication Via-Anytime eHealth Mobile
Platform
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The Highest Standards in Patient Care
Every patient that is recruited speaks with a nurse. Each individual clinical engagement process is overseen by a doctor.
The goal of a superior relationship between patient, clinicians and their therapeutic solutions is the mission of our business in partnership with MDAligne.
MD Aligne
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Patient Touch Points
We ensure compliance, complete patient satisfaction, awareness and all communication reporting
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
- Email -
CRM and Reengagement
- Health Related Content -
- Corporate Site -
Contact and Support
- Pharmacy Partnerships -
Prescription fulfillment
- Health Specialists -
Inbound/Outbound Calls
All Calls Recorded
- Interactive Surveys
and Quizzes -
- Doctor Network -
- MdiPass -
- Relationship Management –
Ensuring the patent is satisfied with the
service
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Health Quizzes and Surveys
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
Health Quizzes and Surveys:
Designed to identify and communicate with potential patients
Puts the prospective patient in control of the information they want to provide
Generates a user health profile that becomes the blueprint for our user engagement campaigns
Dynamically generates questions based on users health, developing a health profile
Clearly explains what to expect once the Quiz/Survey has been completed
Survey provides relevant demographic and geographic data points to help us understand who we need to partner with (pharmacies) to fulfill patients pharmaceutical requests.
Survey and quizzes give us insight into what additional needs patients have that we can meet.
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Prescription Status Emails
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
Dynamic emails designed to engage and provide transparency into the Health Pass patient recruitment process.
Each email is customized to the patients disposition and current fulfillment status.
Email status updates are sent before and after each milestone of the prescription process keeping patients informed and engaged.
Contact information is clearly displayed with a unique number that routes the call to the appropriate Health Specialist.
Emails and email campaigns are customized for each of our partners to maximize the fulfillment process by assisting with patient communication and improving adjudication rates.
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EmailStatistics
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
We reach 160,000 potential new patients each month
Over 500,000 total emails sent each month
We send each patient an average 9 emails during life cycle
Send 24,000 communication emails to patients updating them of their status in the program
280,000 Bi-weekly News letters, maintaining communication and engagement
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Healthcare Newsletters
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
Bi-Weekly emails sent to all users who have opted to receive the Newsletters (Over 280,000 monthly new subscribers monthly)
Customized to the patients health conditions or interest.
Internal ad unit to introduce other health services or sponsored content
Ability to easily unsubscribe from the newsletter
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Healthcare Pass News Site
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
Customized healthcare news and content
Articles are certified with the code of conduct HONcode for health online information .
We serve over 15 new articles each day across a wide variety of health topics
Access to Over 16,000 Healthcare articles
Targeted advertising relevant to article content
Access to contact information. Unique toll free line for tracking
Average user spends over 18 minutes on the site with a 19.2% Bounce rate.
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Our Brand Site
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
Access to Health Pass company information
Contact information for patients or partners
Answers to patients frequently asked questions.
Patient services Details
Business Services Details
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Social Media
New and fast growing social media presence
Internal articles as well as todays top health news stories .
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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Our Business Is Patient Recruiting and Engagement
In Search of Ailments and Conditions
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
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eHealth is Connecting Patients With All Aspects of The Clinical Side
ConfidentialThe information contained in this electronic message or if received via paper copy is privileged and confidential information intended only for the use of the individual or entity named in the address line. If the reader of this message or material is not the intended recipient, or the employee or agent responsible to deliver it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. Receipt by anyone other than the intended recipient is not a waiver of any work-product privilege. If you have received this communication in error, please immediately delete it without reading. Thank you.
Patient
Physician Pharmacist
Relationships