We develop an idea ,growth and reach its maturity stage and it finally declines. But we need to keep reinventing and constantly working to sustain the idea.
Keep Reinventing
Ideas need to be communicated well
One of the best ways is Story telling
WHY IS STORY TELLING IMPORTANT?
•Stories have been used for years to pass on traditions, or to teach morals
•Stories form part of culture
•Storytelling brings out emotions in people, sadness, happiness, justice etc and influences them subconsciously
•Stories are a form of entertainment
•As humans: everyone interprets stories differently and whether subconscious or conscious, these affect our choices in life and make us better people
People emotionally react to stories
Some talks inspire some talks make u sleep..
WHY?
Nancy DuarteCEODuarte Design
Move back and forth of ‘What is’ and
‘What could be’
All powerful talks
Your audience and your thinking should resonate
Culture shape your thinking
Western culture –Linear thinkingHope for future
Eastern culture-Spiral thinkingLearn from past mistakes
India’s Tryst with destiny
At the end made a vow in a poetic form
Talked about India’s sufferings
Gave hope of a better future ahead
APPLE’S IPHONE LAUNCH by Steve Jobs
A genuine excitement about his brand and his products. Pitch perfect delivery and
pacing.
Introduce a villain
IBM character became the villain In the Steve Jobs narrative.
EVA PERONRegarded as the
First Lady of Argentina
Used repetition as a tool
Repeatedly said “DESCAMISADOS”-meaning“shirtless” to show affection for the poor and hate for the elite.
Symbolic place to hold the speech
Made references to Abraham Lincoln
WHAT SHOULD WE ENGINEERS DO?
Escape to a peaceful place and speak up your dream..
Remove yourself from your current realities
Act upon it like thesegreat speakers did.
Recap•Spreading ideas through storytelling•Know your audience•‘What is’ and ‘What could be’ pattern •Remove yourself from current realities•Act upon your idea and spread it well