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kyla Johnson, communications Associate, Educate Girls Moderator: robert rosenthal, South Asia Field representative, GlobalGiving A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson will share how Educate Girls uses inspiring stories and reports to motivate donors to give. She will provide practical tips for telling engaging stories that keep your network engaged. Audience members will have the opportunity to brainstorm where the stories are in your work, too.
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How to Tell Compelling Stories Online
Kyla Johnson Educate Girls
How to Tell Compelling Stories Online
3.7 million
44% female literacy
6 hours per day of housework
68% child marriage
1 in 100 girls reaches class 12
How to Tell Compelling Stories Online
How to Tell Compelling Stories Online
How to Tell Compelling Stories Online
Effec>ve Storytelling
How to Tell Compelling Stories Online
• What is the GOAL of the story? • Who is the TARGET AUDIENCE?
Effec&ve Storytelling
How to Tell Compelling Stories Online
• Who is the CHARACTER? • What do we want the reader to DESIRE? • What is the CONFLICT? • Take the Reader on a journey, what should they feel aNer reading?
How to Tell Compelling Stories Online
• Intellectual and Emo>onal • Macro and Micro • Direct Outputs and Eventual Outcomes
Effec&ve Storytelling
Focus on Content
How to Tell Compelling Stories Online
• Compelling, High Quality Photos • Brevity • ASen>on-‐Grabbing Title and Introduc>on • Think about what makes you stop and pay aSen>on
Focus on Content
How to Tell Compelling Stories Online
• How will you measure the success of your story?
• How will you find stories?
Things to Consider…
Quick Tips
How to Tell Compelling Stories Online
• A good story has a passionate storyteller, clear stakes and a tale of transforma>on
• Every story needs a focus. Focus on one persona and one story
• Make sure stories align with the organiza>on’s work
• Compelling photos draw readers into your story • When working on social media or with limited characters, pique curiosity. Get people to click on your story.
How to Tell Compelling Stories Online
A Few Addi>onal Resources • Storytelling for Nonprofits: How to Present Stories that A8ract Donors, Win
Support and Raise Money | Network For Good hSp://www.fundraising123.org/files/NFG-‐Storytelling-‐Guide.pdf
• The Goodman Center hSp://www.thegoodmancenter.com
• NPTechforgood.com: A Social and Mobile media blog for nonprofits
How to Tell Compelling Stories Online
AUDIENCE Who is the target
CHANGE What will change in your story?
GOAL What is the goal of the story?
FEEL How do you want your audience to
feel?
ACTION What do you want the
audience to do?
WHERE How will you find your story?
Exercise!
