TAKING SOCIAL MEDIA TO THE
NEXT LEVEL
Governor's Conference on Service & VolunteerismOctober 12, 2011
Presented by: Andrew Hoffman
ANDREW HOFFMANExecutive Director at NeighborLink Fort Wayne & NeighborLink Network
Adjunct Professor at Huntington University
Nonprofit Communication & Social Media Consultant
Community Engagement Strategist & Champion
www.NLFW.org
st. louis
WHO ARE YOU &WHY THIS SESSION ?
START WITH THE
BASICS
A B C
JUST A SET OF COMMUNICATION TOOLS
IT STARTS WITH A SOLID FOUNDATION
PURPOSE - Why does this website need to exist?
CONTENT - Relevant, Well Written, Timely, Accurate, Helpful, Useful, Entertaining
CALL TO ACTION - What do you want me to do?
NAVIGATION - Descriptive, Easy, Direct, Functional
DESIGN - Clean, Organized, Professional, Interactive
CONTACT INFO - Can People Connect With You Easily?
SEO & TRACKING - Make it easy for people to find. Track People’s Interactions
SECURITY - Your Organization’s operations will dictate this function
WHAT MAKES A GREAT FOUNDATION?
SOCIAL MEDIA MANAGEMENT
Text
http://kelly.cybr.org/archives/2009/03/25/the-switchboard/
SOCIAL FEED MANAGERS
GOOGLE - MONITORING TOOLS
GOOGLE READER
GOOGLE - MONITORING TOOLS
GOOGLE ALERTS
GOOGLE - MONITORING TOOLS
GOOGLE ANALYTICS
SOCIAL SHARING
MICHAEL HYATT
MICHAEL HYATT
CASE FOUNDATION
VIDEO INTEGRATION
CASE FOUNDATION
CASE FOUNDATION
SOCIAL MEDIA STREAMSINTEGRATION
SOCIAL NETWORK INTEGRATION
VOLUNTEER MATCH
NLFW
EMAIL MARKETING
EMAIL TOOLS
EMAIL TOOL FEATURES
EVENT MANAGEMENT
SURVEYS
SOCIAL MEDIA INTEGRATION
ONLINE PAYMENT INTEGRATION
TRACKING
VIDEO
VIDEO
48hrs OF VIDEO UPLOADED EVERY DAY
OVER 3 BILLION VIEWS EVERY DAY
STORY MATTERS
http://www.flickr.com/photos/meomi/3059512473/
CHARITY: Waterhttp://www.flickr.com/photos/meomi/3059512473/
MOBILE WEB & APP DEVELOPMENT
Texting: http://www.flickr.com/photos/19779889@N00/4728235802/sizes/l/
MOBILE WEBSITE
MOBILE APPS
Found at Mashable.com
DIGITAL FUNDRAISING
Kiva Lenders
Million in Loans
Repayment Rate
625,271$244
98.86%
CROWD-FUNDINGKIVA.ORG
CROWD-FUNDINGSMALLCANBEBIG.ORG
TEXTING CAMPAIGNRED CROSS
DONATION APPSQUARE
THE CLOUD
GOOGLE DOCUMENTS
ONE OF THE EASIEST COLLABORATION TOOLS FOR TRADITIONAL OFFICE RELATED TASKS.
GOOGLE+
HANGOUTS GIVE YOU ONE OF THE EASIEST WAYS TO HAVE GROUP VIDEO CONFERENCING
DROPBOX
ONLINE FILE STORAGE AND SHARING
COULD INVESTMENTS IN TECHNOLOGY AND WEB DEVELOPMENT
OFFSET OPERATIONAL COSTS?
$$$
LETS GET PRACTICAL
Questions & Group Think
Andrew-Hoffman.com
NeighborLink Fort Wayne
260.710.7611
Presentation At:www.Slideshare.net/AndrewDewey
Thank You!
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