The Future of Affiliate Marketing: Offline
Jonathan Treiber, CEO, RevTrax
Offline: What does it mean to me?
Media Advertisers
New Merchant Categories
In-Store
Phone
Drive to Phone
Pay-Per-Call
Pay-Per-Lead
Satellite TV
1-866-XXX-XXXX
Hotels
Don’t Forget Drive to Web!!!
Mobile
TV
Radio
On-Statement Print Advertising
8
1 Free Month Trial
Total Access
Use Code: 99463
1 Free Month Trial
Total Access
Use Code: 99463
Drive to Store
Retailers
Restaurants
Manufacturers
The Holy Grail – In-Store Sales
Online Advertising Drives In-Store Sales
Brick & Mortar Retailer
10% Off!
Retail Coffee Chain
Buy 1 Coffee,
Get the 2nd Free!
Quick-Serve Restaurant Chain
99463
99463
Technology
Wouldn’t you like to know…
15
How Does The Technology Work?
1 2
3
16
Search / Keyword ID
Tracking Paid Search…
Tracking Phone Orders
1-866-YYY-YYYY
1-866-ZZZ-ZZZZ
1-866-XXX-XXXX
214-123-4456
Why Do We Care?
New Publishers
New Advertisers
Lots more $$$
New Publishers
Radio
TV
Phone
New & Bigger Advertisers
$40,023
$23,000
$11,090 $9,400 $5,542$3,888
$0
$9,000
$18,000
$27,000
$36,000
$45,000
More $$$
Online
Offline
$7.1 billion
$500 million
If < 7% of retail sales take place online1 and this represents a $500 million market2, offline affiliate marketing could potentially be $7.1 Billion.
1 BIG Research 20072 ValueClick. Investor Relations Overview. January 11, 2006.
Implications For Our Industry
New Advertisers & Publishers
Online publishers can capture lost $$$
New insights & analytics
Contact Information
Jonathan Treiber
CEO
RevTrax
(t) 212.988.2161
(m) 914.329.8933
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