Embed Size (px)
DESCRIPTION
Purpose of presentation is to outline our vision or the future of affiliate marketing and seeing an expansion of affiliate marketing to offline transactions and offline media channels (publishers).
Citation preview
The Future of Affiliate Marketing: Offline
Jonathan Treiber, CEO, RevTrax
Offline: What does it mean to me?
Media Advertisers
New Merchant Categories
In-Store
Phone
Drive to Phone
Pay-Per-Call
Pay-Per-Lead
Satellite TV
1-866-XXX-XXXX
Hotels
Don’t Forget Drive to Web!!!
Mobile
TV
Radio
On-Statement Print Advertising
8
1 Free Month Trial
Total Access
Use Code: 99463
1 Free Month Trial
Total Access
Use Code: 99463
Drive to Store
Retailers
Restaurants
Manufacturers
The Holy Grail – In-Store Sales
Online Advertising Drives In-Store Sales
Brick & Mortar Retailer
10% Off!
Retail Coffee Chain
Buy 1 Coffee,
Get the 2nd Free!
Quick-Serve Restaurant Chain
99463
99463
Technology
Wouldn’t you like to know…
15
How Does The Technology Work?
1 2
3
16
Search / Keyword ID
Tracking Paid Search…
Tracking Phone Orders
1-866-YYY-YYYY
1-866-ZZZ-ZZZZ
1-866-XXX-XXXX
214-123-4456
Why Do We Care?
New Publishers
New Advertisers
Lots more $$$
New Publishers
Radio
TV
Phone
New & Bigger Advertisers
$40,023
$23,000
$11,090 $9,400 $5,542$3,888
$0
$9,000
$18,000
$27,000
$36,000
$45,000
More $$$
Online
Offline
$7.1 billion
$500 million
If < 7% of retail sales take place online1 and this represents a $500 million market2, offline affiliate marketing could potentially be $7.1 Billion.
1 BIG Research 20072 ValueClick. Investor Relations Overview. January 11, 2006.
Implications For Our Industry
New Advertisers & Publishers
Online publishers can capture lost $$$
New insights & analytics
Contact Information
Jonathan Treiber
CEO
RevTrax
(t) 212.988.2161
(m) 914.329.8933
