5 2Required fields:
CREDITCARD
CARRIERBILLING
VS
In emerging markets, most people access online content on their smartphones which makes payments for premium content a complicated task. Credit cards provide a bad checkout experience to the consumer on mobile devices due to long
forms that need to be �lled out. Premium listings forclassified ads at OLX
Premium languagelearning package
at Busuu
Paying for a taxi ride on GrabTaxi in
Vietnam
Looking to expand your payment reach with carrier billing? Get in touch: [email protected].
Carrier billing is the logical choice for billing on mobile devices: content is consumed on a mobile device and is paid
through the same channel.
Carriers have all the information to process a payment: consumer doesn’t need to enter additional information, log in or sign
up for a separate payment account.
As a result, carrier billing provides up to 10x better conversion due to
a simpler payment �ow.
42%Russia smartphone penetration (of all mobile phones):
Fortumo’s cross-platform mobile payments solution has service provider user interface’s look and feel and automatically detects the device used, displaying to the users the most convenient checkout �ow as well as familiar branding, both of which help to
increase the checkout conversion �ow.
1000Carrier Billing users in India
MILLION26
Credit Card users in India
MILLIONCredit Card checkout flow Carrier Billing checkout flow
North America
Western Europe
Eastern Europe
Asia Paci�c
Latin America
MEA250
200
100
300
300
1400
Globalsmartphoneownership,
2015
In this infographic, we take a look at the consumer experience of paying for services with credit cards and carrier billing, as well as comparing the payment reach of both payment
methods in key emerging markets.
205Carrier Billing users in Brazil
MILLION
Credit Card checkout
Carrier Billing checkout flow
65Credit Card users in Brazil
MILLION
5 2Required fields:
CREDITCARD
CARRIERBILLING
VS
144Carrier Billing users in Russia
MILLION
30Credit Card users in Russia
MILLION
Premium subscription to New York Times in RussiaCredit Card checkout Carrier Billing checkout flow
9 2Required fields:
CREDITCARD
CARRIERBILLING
VS
94Carrier Billing
users in Vietnam
MILLION2
Credit Cardusers in Vietnam
MILLION
Credit Card flow Carrier Billing flow
3 1Required fields:
CREDITCARD
CARRIERBILLING
VS
Debit cardpenetration:
27%
Credit cardpenetration:
2%
42%
Smartphonepenetration (of all mobile phones):
26%
Mobile broadbandaccess (of all
mobile phones):
Vietnam
Fortumo is a mobile payments company that enables direct carrier billing with more than 350 mobile operators in 90+ countries. Fortumo's payment products work across a wide range of platforms including desktop devices, smartphones, feature phones, tablets and smart TV-s. These products give consumers a simple, 1-click payment method to charge online purchases to their phone bill. For app stores, digital media companies and game developers, Fortumo provides one integration with 350 mobile operators as well as a single point of contact for settlements, reporting, support and infrastructure upgrades. Founded in 2007, Fortumo has o�ces in Estonia, San Francisco, Beijing, Delhi, Singapore & Hanoi and is backed by Intel Capital and Greycroft Partners. For more information, please visit https://fortumo.com.
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