Kinguin is one of the most popular marketplaces in the world for digital games with thousands of prod-ucts available and more than 3 million satis�ed customers. The company provides a vast selection of Triple-A titles and in-game products like CS:GO skins for purchasing to their customers.

Case study: How does Fortumo help Kinguin earn revenue with carrier billing?

Kinguin integrated Fortumo’s cross-platform payment method as one of the alternative purchasing methods in their marketplace. This enabled Kinguin’s users who do not own a bank card or prefer not to pay with it online (e.g. security or privacy reasons) to make online payments.

Integration with Fortumo gave Kinguin the opportunity to collect payments across more than 90 countries from subscribers of over 350 mobile operators. For the pilot phase, Kinguin is using carrier billing through Fortumo in 20 countries and the countries with the biggest revenue gains coming from Germany, Philippines, Norway, Denmark and Sweden.

The solution

“We give our customers the freedom to choose from our wide range of payment services we o�er. We have noticed demand for mobile payment services from our customers. Partnering with mobile payment companies such as Fortumo enables us to reach customers who are willing to pay by phone with best possible fees.”

Faheem BakshiVice President of Global Expansion Kinguin

Carrier billing:4.7 billion users

Bank cards:2 billion users

PayPal + PayTM:400 million users

Kinguin was using a variety of bank and Bitcoin based payment methods to collect payments from their users. The company wanted to give the customers even more alterna-tives: especially in markets where bank transfers and local payment methods are not a viable option to pay online. Kinguin also wanted to reach the customers that are not able to use credit cards.

The challenge

Global Coverage in 90+ Countries

Benefits for KinguinCan collect payments from users who do not own a bank card or do not wish to pay with it online

Has grown revenue from carrier billing 56% month-on-month since May without cannibalizing revenue from other payment methods

Can instantly launch new markets with a click of a button from Fortumo’s Dashboard

Has resolved the challenge of lower carrier billing revenue shares compared to card-based payments through user surcharging, with pricing easily managed from Fortumo’s Dashboard

Real-time information about earned revenue and reports for further analysis from Fortumo’s Dashboard

Has reduced the time needed for consumer support as Fortumo’s support team manages all consumer and mobile operator requests (e.g. failed charges and refund requests)

Is preparing co-promotion campaigns with mobile operators with the help of Fortumo’s carrier relation-ship team

Want to earn additional revenue from your customers through carrier billing like Kinguin? Get in touch with Fortumo’s business development team at bd@fortumo.com.

To learn more about Kinguin, visit http://kinguin.net.To learn more about Fortumo, visit https://fortumo.com.

Can make payments even if they don’t have a credit card or are unable to use the local payment methods

Boosted their privacy as only their phone number is transmitted during the payment

Get the best possible checkout experience available online

Benefits for consumers

Fortumo’s payment product detects the device used and provides the checkout �ow and user interface most suitable for that device

For repeat customers, payments are completed in one click without having to enter their phone number again

Phone number is pre-�lled from previous purchase

User receives PIN code via SMS and con�rms the purchase

User gets service