FOMO…

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• It opened on 18 October

• It is a unique lifestyle pop-up concept in Mölndal Galleria, Gothenburg’s newest shopping centre. A new shopping experience featuring a broad range of categories with a focus on brands that are not easily available in Sweden. Working on event-concepts that benefit the community and provide brands with the opportunity to engage with their customers

• FÖMO is short for “fear of missing out”, a concept with ever-changing products throughout the calendar year; meaning that every time customers visit the store they will see, smell or taste something new. Like a micro-department store with a twist, focusing on an event format with exhibitions, workshops and experiential marketing

• FÖMO is breaking down the barriers for international brands to enter a new market and provides Retail As A Service (RAAS). It lowers the risk for the retailer and provides the environment to test and launch new products or services. It is a place where retailers can engage with the customer to showcase and showroom their products. Brands are able to book space in the store through the We Are Pop Up platform

• FÖMO is taking the pop-up concept to a new level where brand activation is provided in a modular space featuring different retail concessions, art, a cafe and an experiential lounge area. FÖMO curates the content by having seasonal changes, each brand has up to three months to showcase their product or service, rotating a series of pop-up installations throughout the calendar year

FOMO…

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FOMO…

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