social media and ‘fomo'mac114

The Curse of the Blitz How I Met Your Mother (2010) S6E10

‘Blitzgiving’

Dan Herman (2000: p335) Journal of Brand Management

Dan Herman (2000: p335) Journal of Brand Management

SDT: self-determination theory

Drivers that influence people's psychological health based on satisfying 3 needs:

1 - competence: to effectively act on the world

2 - autonomy: self-authorship/personal intitiatve

3 - relatedness: closeness/connectedness to others

http://www.bbc.co.uk/news/technology-39129228

Study of 1013 people aged 18-60

Found that FOMO correlates with general discontent, and that it disproportionately affects young people, especially males.

Portlandia, ‘Did you read?’

harnessing fear?

http://napkinbetabeyond.com/fomo-how-marketers-harness-the-fear-of-missing-out/

harnessing fomo1. Exclusivity

2. Word of mouth

3. Timing

1. Flash sales

2. Random acts of kindness

3. Live streaming