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CONTENTS
Introduction to Ecozi Ltd
System Overview
Entrepreneurial Theory Model
Entrepreneurial Personalities
Entrepreneurial Behaviour
Innovation Management
Market Expansion
Summary
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ABOUT ECOZI
Self-build Residential
Community and visitor centres
Schools
Care homes
Commercial buildings
Offices
Distribution centres
Factories
Ecozi supply rainwater harvesting systems throughout the UK
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SYSTEM OVERVIEW
(Ecoz, 2011)
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THE INTERACTIVE MODEL
OF INNOVATION
(Rothewell 1994)
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Roger McEvoy
Managing Director Solutions Advisor
Entrepreneurial Personality:
Inspector (INTJ)
Dependable and loyal
Matter-of-fact
Makes sure responsibilities are taken
seriously
Work is completed steadily and
systematically
Kay McEvoy
Managing Director Contracts Administrator
Entrepreneurial Personality:
Advisor (ENFJ)
Build relationships
Shows commitment to people
Confortable in groups
Strong in the promotion of their
values
Good with words
ENTREPRENEURIAL
PERSONALITY
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ENTREPRENEURIAL
PERSONALITY
Clarifier
Activator
Innovator
Explorer
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ENTREPREURIAL BEHAVIOUR
&MANAGING CHALLENGE
Thompson, J.L. (1999)
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SCOPE OF GO GREEN
GreenInnovation ManagementGreenInnovation Management - the process to
identify, implement and monitor new ideas that
improve companys environmental performance while
enhancing its competitiveness. (Nunes, B., Bennet, D., 2008)
Picking up booming market - major characteristics of innovators
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INNOVATION MANAGEMENT
Business based on eco-friendly products
Partnership with German company
APS-UWO
High performance rainwater harvesting system
high-end technology
the simplest form of water recycling
several benefits for environment
Provided customized solutions and personal care
High quality of services
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ANALYSING EXPANSION INTO
INDIA
N STA
TE OF KERA
LA
Our findings & Possible Challenges
Traditional Rainwater Harvesting Systems in Rural India
Local manufactures and well know brands Eg: Sintex (70% of market)
Kerala Legislation on rain water harvesting - Municipality Building Rules, 2004
German Technological advantage
Booming eco-friendly market
McEvoyss business risky with process of imports and re-exports
Recommendations
Local Manufacturing unit - Tie up with manufacturer or know brand
Provide German technology with brand sharing
Hand in Hand operation with established construction companies
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SUMMARY
Entrepreneurship :
As a Function Individual personality
As a resource to the company: Combination
Outsourced Innovation used to create and sustaincompetitive advantage
(Naude, 2011)
Innovation Push & Market Pull for new Ecologicalproducts
Their new found climate for innovation is anunderstanding that present success may not last.
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Thank you for
Listening !
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