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CONTENTS

Introduction to Ecozi Ltd

System Overview

Entrepreneurial Theory Model

Entrepreneurial Personalities

Entrepreneurial Behaviour

Innovation Management

Market Expansion

Summary

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ABOUT ECOZI

Self-build Residential

Community and visitor centres

Schools

Care homes

Commercial buildings

Offices

Distribution centres

Factories

Ecozi supply rainwater harvesting systems throughout the UK

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SYSTEM OVERVIEW

(Ecoz, 2011)

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THE INTERACTIVE MODEL

OF INNOVATION

(Rothewell 1994)

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Roger McEvoy

Managing Director Solutions Advisor

Entrepreneurial Personality:

Inspector (INTJ)

Dependable and loyal

Matter-of-fact

Makes sure responsibilities are taken

seriously

Work is completed steadily and

systematically

Kay McEvoy

Managing Director Contracts Administrator

Entrepreneurial Personality:

Advisor (ENFJ)

Build relationships

Shows commitment to people

Confortable in groups

Strong in the promotion of their

values

Good with words

ENTREPRENEURIAL

PERSONALITY

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ENTREPRENEURIAL

PERSONALITY

Clarifier

Activator

Innovator

Explorer

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ENTREPREURIAL BEHAVIOUR

&MANAGING CHALLENGE

Thompson, J.L. (1999)

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SCOPE OF GO GREEN

GreenInnovation ManagementGreenInnovation Management - the process to

identify, implement and monitor new ideas that

improve companys environmental performance while

enhancing its competitiveness. (Nunes, B., Bennet, D., 2008)

Picking up booming market - major characteristics of innovators

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INNOVATION MANAGEMENT

Business based on eco-friendly products

Partnership with German company

APS-UWO

High performance rainwater harvesting system

high-end technology

the simplest form of water recycling

several benefits for environment

Provided customized solutions and personal care

High quality of services

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ANALYSING EXPANSION INTO

INDIA

N STA

TE OF KERA

LA

Our findings & Possible Challenges

Traditional Rainwater Harvesting Systems in Rural India

Local manufactures and well know brands Eg: Sintex (70% of market)

Kerala Legislation on rain water harvesting - Municipality Building Rules, 2004

German Technological advantage

Booming eco-friendly market

McEvoyss business risky with process of imports and re-exports

Recommendations

Local Manufacturing unit - Tie up with manufacturer or know brand

Provide German technology with brand sharing

Hand in Hand operation with established construction companies

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SUMMARY

Entrepreneurship :

As a Function Individual personality

As a resource to the company: Combination

Outsourced Innovation used to create and sustaincompetitive advantage

(Naude, 2011)

Innovation Push & Market Pull for new Ecologicalproducts

Their new found climate for innovation is anunderstanding that present success may not last.

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Thank you for

Listening !