Box of Constrai
nts
ASK
ASK
Site visit
Conference calls
Secondary research on
industry
Store visits
Facts facts facts
ASKAssumptions
Environmental trends
Lack of customer relationship
Will meet customers full way
No drastic change in behavior
ASKWho are we to them?
DODEFINING THE ECOSYSTEM
HOW IS “SUCCESS” DEFINED?
for Solegear for us for the user for our planet
HOW DO WE GET THERE?
A STRATEGY TOWARDS INNOVATION