INTRODUCTIONINTRODUCTION

OFFERING, ACTIVITY, CULTURE CANVAS

Organic FoodsNon GMO’s

OFFERING

ACTIVITY

CULTURE

Sustainability

Non GMO’s

Transportation

Farmer’s Markets

Whole Foods

Homeopathic

Instacart

Trader Joe’s

Community

AlternativeMedicine Athletes

Paleos

Vegans

Vegetarians

Lifestyle

The GreenFestival

Vegans

RecyclingEnvironment

Yoga

Healthy Living

Design Challenge1. What problem am I trying to solve? To educate people on how toxic GMO foods are, andin eating organic non processed foots. Educate what is in your food.

2. The ultimate impact I am trying to make is to help people to stop eating GMO foods thatmake them sick.

3. Solutions to the problem? People care what goes into there bodies, awareness in GMO’s,have GMO’s banned in the United States. Grow your own food.

4.Constraints? Location, the food and drug companies have control in marketing, media, theydecide what they want advertised.

Who are they

Pain Points & Needs

Behavior

Potential

-32 year old Caucasian named Kelli Gordon-From Seattle, Washington

-Hates to see people littering on the freeway-Against cyber fraud-Thinks there isn’t enough organic restraunts in her area-Hates using flouride in toothpaste, concerned aboutare planet-Hates animal cruelty and slaughtering and suffering

-Juice daily on a regular basis-4 year degree in Education-Physically active in sports-Plays beach volleyball-Likes social media-Tech savy-Non smoker

-Recycles bottled water-carrys a wallet were it blocks credit card sensors-cooks mostly at home-uses a shower filter to block contaminents in thewater-Vegan doesn’t eat meat or animal products

Persona

Problem Statement

Our organic food app was designed to achieve to educate people and to make wiser healthier eating habits. We have oberserved that our products or service isn’t meeting enough healthy goals.

Which is causing people to crave bad foods and gain weight, higher rates of cancer, higher death rates, heart attachs, more diabetics, autoimmune diseases, obesity,altered immune systems.

We may improve are products and services by having live food activists speaking every month on a topic of GMO’s. Free recipe downloads.

Problem Objectives & KPI’s

Whole Foods performance indicators provide a focus for measuring and reporting Creating Shared Value, sustainability and compliance. Increase in social media fans which turns into new customers.

Increased sales by the 365 brand that is whole foods is more affordable brand targeted toward Millenials.

Hypothesis StatementOur organic food app provides information on Genetically Modified Foods and how they play a role in peoples health, studys have shown Genetically Modified Foodscause cancers and other serious health issues.

We think by improving are education to people about GMO foods, people will get less sick.

Through interviewing and talking to people who eat non gmo foods .

POV User StoryUser needs to eat non GMO foods because GMO foods break down the immune system and cause illness. 95% of the population has a gluten problem were they can’t absorb the mineralsfrom food.

VALUE PROPOSITION5% Community Support Days-donate5% to nonpro�ts 4

Non pro�ts

Local Farmers

Gives customers highestquality of productsand experience

BrandsInfrastructure

Support team memberexcellence

Best serviceStore environmentsmeeting friends

community

Customers most important

Support local globalcommunitys

One Dime At A Time10% credit bring bag

Pesticide Data Central (PDC) pesticide risks

The Xerces Society-protects wildlife

Instacart delivery

The 365 brand lower cost made a�ordable-millenials Millenials to purchase there 365 brands

Social mediaInternetwebsitemarketingapp

AEIOU FrameworkActivities

-Process of what GMO and non GMOfoods-How Monsanto isadding chemicals to the soil and depleting it

-A video of what GMO hormones / sterioidsin a cow

-Showing tests onmice with GMO foodswhat effects it has onthe body

-Double click-searching-play-clicking-email newsletter-downloads-video clips-coupon download

-Food-Maps-Testing-Chemicals in food-Pics of GMO foods-Pics of mice w/tumors

Between the ages of -21-40 years of age-Married-Has a 4 year degree-Female-Recycles-Doesn’t smoke-Plays beach volleyballsports-Goes to the local farmersmarkets on the weekends-Works full time-Possibly vegan or vegetarian-cares about the environmentand pollutants in the air-aware of animal abuseand slaughtering-Shops at Sprouts, TraderJoe’s-Lives a compassionatelifestyle

Environment Interaction Object Users