Meet Joe

ASK

TRY

DO

Box of Constrai

nts

ASK

ASK

Site visit

Conference calls

Secondary research on

industry

Store visits

Facts facts facts

ASKAssumptions

Environmental trends

Lack of customer relationship

Will meet customers full way

No drastic change in behavior

ASKWho are we to them?

TRY

TRY

DODEFINING THE ECOSYSTEM

HOW IS “SUCCESS” DEFINED?

for Solegear for us for the user for our planet

HOW DO WE GET THERE?

A STRATEGY TOWARDS INNOVATION