Designas use of space
Art vs DesignThe most common mistake a designer could make
Design: a family of disciplinesDesign as use of space
The highest point of contrastThe reading order and the hyrerchy of elements
© Fabio Arangio - Graphic designer & instructor
Graphic Designquestionnaire
What is Art?
What is Design?
What is Graphic Design?
What is the difference between Art and Design?
What does it mean to be a good designer? What does it take to be a good designer?
Please give your definition of Creativity:
Geometry of Design, what does it mean?
What’s the relation between Design and Nature?
What do graphic, web, product & interior design have in common?
How did Internet affect the design field?
List 10 examples of different kinds of graphic design projects (i.e. a logo, a business card etc.)
What is the difference between the softwares Adobe Illustrator, Photoshop & inDesign?
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art vs design
© Fabio Arangio - Graphic designer & instructor
art vs design
art for art’s sakepure aestheticsstandaloneno utilitariarismno purpose, no user
© Fabio Arangio - Graphic designer & instructor
art vs designpure aesthetics
creativity which serves a purpose and/or a function targeted to a user
requires interaction between the design and a userintended as a visual or sensorial communication
© Fabio Arangio - Graphic designer & instructor
the most common mistake a designer makes is too lose touch with the function of the design itself and work solely on the aesthetics side of it
© Fabio Arangio - Graphic designer & instructor
creativity in design is not limitless but it does express in infinite ways in the limits of the required purpose
just like a painter who should paint in the limits of the size of the canvasbut inside that framethe creativity of the painter can express in infinite ways
© Fabio Arangio - Graphic designer & instructor
design
graphicdesign(2D)
industrialdesign(3D)
interiordesign
webdesign
appdesign
fashiondesign
© Fabio Arangio - Graphic designer & instructor
design as use of space
© Fabio Arangio - Graphic designer & instructor
design as use of spacecommunication through design is achieved by the way we arrange the available space
© Fabio Arangio - Graphic designer & instructor
space
negative spacewhat the user perceives as empty
positive spacewhat the user perceives as the actual contents
© Fabio Arangio - Graphic designer & instructor
space
negative spacewhat the user perceives as empty
positive spacewhat the user perceives as the actual contents
positive space works depending on how the negative space that surrounds it gets activated and guides the “eye” of the user through the layout
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
the difference between the attittude of a designer (who makes design)and the attitude of a user (who uses that design)is that a designer should be able to predict how the user will experience the design
© Fabio Arangio - Graphic designer & instructor
the highest point of contrast
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor
© Fabio Arangio - Graphic designer & instructor