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Design as use of space Art vs Design The most common mistake a designer could make Design: a family of disciplines Design as use of space The highest point of contrast The reading order and the hyrerchy of elements © Fabio Arangio - Graphic designer & instructor

Design as use of space

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Page 1: Design as use of space

Designas use of space

Art vs DesignThe most common mistake a designer could make

Design: a family of disciplinesDesign as use of space

The highest point of contrastThe reading order and the hyrerchy of elements

© Fabio Arangio - Graphic designer & instructor

Page 2: Design as use of space

Graphic Designquestionnaire

What is Art?

What is Design?

What is Graphic Design?

What is the difference between Art and Design?

What does it mean to be a good designer? What does it take to be a good designer?

Please give your definition of Creativity:

Geometry of Design, what does it mean?

What’s the relation between Design and Nature?

What do graphic, web, product & interior design have in common?

How did Internet affect the design field?

List 10 examples of different kinds of graphic design projects (i.e. a logo, a business card etc.)

What is the difference between the softwares Adobe Illustrator, Photoshop & inDesign?

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Page 4: Design as use of space

art vs design

art for art’s sakepure aestheticsstandaloneno utilitariarismno purpose, no user

© Fabio Arangio - Graphic designer & instructor

Page 5: Design as use of space

art vs designpure aesthetics

creativity which serves a purpose and/or a function targeted to a user

requires interaction between the design and a userintended as a visual or sensorial communication

© Fabio Arangio - Graphic designer & instructor

Page 6: Design as use of space

the most common mistake a designer makes is too lose touch with the function of the design itself and work solely on the aesthetics side of it

© Fabio Arangio - Graphic designer & instructor

Page 7: Design as use of space

creativity in design is not limitless but it does express in infinite ways in the limits of the required purpose

just like a painter who should paint in the limits of the size of the canvasbut inside that framethe creativity of the painter can express in infinite ways

© Fabio Arangio - Graphic designer & instructor

Page 8: Design as use of space

design

graphicdesign(2D)

industrialdesign(3D)

interiordesign

webdesign

appdesign

fashiondesign

© Fabio Arangio - Graphic designer & instructor

Page 9: Design as use of space

design as use of space

© Fabio Arangio - Graphic designer & instructor

Page 10: Design as use of space

design as use of spacecommunication through design is achieved by the way we arrange the available space

© Fabio Arangio - Graphic designer & instructor

Page 11: Design as use of space

space

negative spacewhat the user perceives as empty

positive spacewhat the user perceives as the actual contents

© Fabio Arangio - Graphic designer & instructor

Page 12: Design as use of space

space

negative spacewhat the user perceives as empty

positive spacewhat the user perceives as the actual contents

positive space works depending on how the negative space that surrounds it gets activated and guides the “eye” of the user through the layout

© Fabio Arangio - Graphic designer & instructor

Page 16: Design as use of space

the difference between the attittude of a designer (who makes design)and the attitude of a user (who uses that design)is that a designer should be able to predict how the user will experience the design

© Fabio Arangio - Graphic designer & instructor

Page 17: Design as use of space

the highest point of contrast

© Fabio Arangio - Graphic designer & instructor