MARKETERS ARE MISSING SEVERALIMPORTANT PIECES OF THE PUZZLE.

WHY

DRIVE ENGAGEMENT AND NURTURE

PROSPECTS WITH AUTOMATED MARKETING

PASS LEADS THAT MEET LEAD SCORING CRITERIA

ROUTE QUALIFIED LEADS TO SALES

HOW IT WORKS

SOMETHING ISN’T WORKING

Qualified Leads Are Not Converting to Sales.

Business buyers spend 56% of the buying cycle searching for and engaging with content and 23% of the time seeking opinions and input in conversations with peers. They spend only 21% of the cycle talking with salespeople.

GBM takes into account buyer group dysfunction and helps marketers mitigate conflict and gain consensus.

70% of B2B marketers currently create more content than they did even a year ago. Much of that content creation happens on the fly without a strategy.

Work to grab attention and break through B2B

Marketing Clutter

Learn about and market to customers

using buyer personas.

Strategically place personalized

content where people encounter it.

1 2 3

DEMANDGENERATIONIS FAILING

BEST PRACTICES DEMAND GENERATIONN W.

ON AVERAGEONLY

OF MARKETING QUALIFIED

LEADS CONVERT.3-5%

THAT’S A95%-98% FAILURE RATE.

WHAT EVERYONE IS DOING

THE NEW BUYING DYNAMIC

GROUP BASED MARKETING (GBM)

EFFECTIVE CONTENT STRATEGY

Empowered buyers now choose to opt in rather than get

marketed to.

WITH KERN AS YOUR PARTNER.

NAVIGATE THE TUMULTUOUS WATERS OF MODERN B2B MARKETING

The group sales environment is more complex

than individuals.

Marketing without a content strategy is like running on an

empty tank.

ACHIEVE DOUBLE-DIGIT CONVERSION RATES AND

PUT YOURSELF AHEAD OF THE

NEW B2B BUYING DYNAMICS

BY ADOPTING KERN’S BEST-IN-CLASS, 8 PILLARS OF DEMAND GENERATION SYSTEM.

!

Visit: KERNAGENCY.COM