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What is Demand Gen?• Drive Users Into The Funnel
• Nurture Key Prospects
• Webinars/Podcast/Events
• Social Media/Customer Relationship
• Email Campaign, ebooks, inbound marketing
• Set up leads for the sales funnel
• Test, Test, Test
The FunnelVisitor
Prospect
MQL
SQL
Signup $$
MQLMarketing Qualified Leads (MQL’s) are prospects that have
indicated interest in your company’s products or services by doing something such as downloading a white paper,
attending a webinar or seminar, giving you their cards during a trade show, etc.
SQL
These are the ones that fit your pre-determined criteria for what a hot lead looks like and you want a salesperson to close
the deal on :)
Sales Qualified Leads
Demand Generation Strategies
• Inbound Marketing
• Webinars/Podcast
• Events
• Email Automation/Campaigns
• Partnerships
Ultimate Goal?
Drive Awareness for product and capture leads :)
Hack the process!
Inbound Channels To Target
• Twitter (social media)
• Blogs
• Events/
• Quora/Forums
More Inbound Channels
• Webinars
• Meetups
• Podcast
• Ebooks
• Content (blog posting)
• Academy videos
Paid Acquisition• Retargeting
• Adwords
• Linkedin Ads
• Social Media Ads
• Referral Programs
Partnerships• Build Relationships
• Leverage partners
• Gain Exposure
• Generate Leads
• Mutual gains
Partnership Examples
+
Tools For Demand Gen
Track Results