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MARKETERS ARE MISSING SEVERALIMPORTANT PIECES OF THE PUZZLE.
WHY
DRIVE ENGAGEMENT AND NURTURE
PROSPECTS WITH AUTOMATED MARKETING
PASS LEADS THAT MEET LEAD SCORING CRITERIA
ROUTE QUALIFIED LEADS TO SALES
HOW IT WORKS
SOMETHING ISN’T WORKING
Qualified Leads Are Not Converting to Sales.
Business buyers spend 56% of the buying cycle searching for and engaging with content and 23% of the time seeking opinions and input in conversations with peers. They spend only 21% of the cycle talking with salespeople.
GBM takes into account buyer group dysfunction and helps marketers mitigate conflict and gain consensus.
70% of B2B marketers currently create more content than they did even a year ago. Much of that content creation happens on the fly without a strategy.
Work to grab attention and break through B2B
Marketing Clutter
Learn about and market to customers
using buyer personas.
Strategically place personalized
content where people encounter it.
1 2 3
DEMANDGENERATIONIS FAILING
BEST PRACTICES DEMAND GENERATIONN W.
ON AVERAGEONLY
OF MARKETING QUALIFIED
LEADS CONVERT.3-5%
THAT’S A95%-98% FAILURE RATE.
WHAT EVERYONE IS DOING
THE NEW BUYING DYNAMIC
GROUP BASED MARKETING (GBM)
EFFECTIVE CONTENT STRATEGY
Empowered buyers now choose to opt in rather than get
marketed to.
WITH KERN AS YOUR PARTNER.
NAVIGATE THE TUMULTUOUS WATERS OF MODERN B2B MARKETING
The group sales environment is more complex
than individuals.
Marketing without a content strategy is like running on an
empty tank.
ACHIEVE DOUBLE-DIGIT CONVERSION RATES AND
PUT YOURSELF AHEAD OF THE
NEW B2B BUYING DYNAMICS
BY ADOPTING KERN’S BEST-IN-CLASS, 8 PILLARS OF DEMAND GENERATION SYSTEM.
!
Visit: KERNAGENCY.COM