Recap of Customer Feedbacks for First
Prototype Innovative BatteryX
Linh T. Le & Louis Ting
Technology EntrepreneurshipProf Chuck Eesley, Stanford University
Guidelines Description of the prototype
• R&D Ideas: How it works? • Technical Approach: Why it is better?• Business Approach: Why people buy it?
Feedbacks on Technical Approach Feedbacks on Business Approach
R&D Ideas – What is BatteryX?
Simon et al., Nature Materials, 20085 Main Components
Bridge the gap between battery and conventional capacitor
Technical Approach
Kapton
Silver Current Collectors
Graphene Electrodes
HermeticSeal
Concept Flexible First Gen BatteryX
Electrolyte
Supercapacitor a.k.a BatteryX Attributes • Integration with Flexible Electronics• Higher Specific Power • Rapid Charge/Discharge times with million
cycles• Stable at extreme temperature
Business Approach Market:
• Replace thin film battery market with technical value added performance
• Different product line to target home-used rechargeable battery
Cost & Revenue: • IP License, Material cost and Manufacturing
cost • Pricing model for BatteryX from competitors
Business Approach Competitors
• Competitive landscape assessment with 3-4 startups in similar applications
Customers• Customized design for specific customer’s
needs (R&D lab, startups, etc.)• Marketing to reach home-use customers
Technical Feedbacks Limitation
• Define theoretical limit of first gen BatteryX and potential to replace battery
Demonstration Integrate-ability with flexible electronics• Use in LED circuitry, provide OLED display, etc.
Other Potentials Application: • Battery for car and potential use in energy
storage with solar module, etc.
Business Feedbacks Market Size:
• Evaluate the market size for thin film battery • Extrapolate the market for projected best
performance Cost Structure:
• Assess cost difference for lab scale and industrial scale manufacturing
Price Strategy:• Adopt different pricing models for better
comparison
Business Feedbacks Revenue Stream:
• Re-Licensing for non-exclusive application might not be a “good idea”
• Distinguish sale from different products