Recap of Customer Feedbacks for First

Prototype Innovative BatteryX

Linh T. Le & Louis Ting

Technology EntrepreneurshipProf Chuck Eesley, Stanford University

Guidelines Description of the prototype

• R&D Ideas: How it works? • Technical Approach: Why it is better?• Business Approach: Why people buy it?

Feedbacks on Technical Approach Feedbacks on Business Approach

R&D Ideas – What is BatteryX?

Simon et al., Nature Materials, 20085 Main Components

Bridge the gap between battery and conventional capacitor

Technical Approach

Kapton

Silver Current Collectors

Graphene Electrodes

HermeticSeal

Concept Flexible First Gen BatteryX

Electrolyte

Supercapacitor a.k.a BatteryX Attributes • Integration with Flexible Electronics• Higher Specific Power • Rapid Charge/Discharge times with million

cycles• Stable at extreme temperature

Business Approach Market:

• Replace thin film battery market with technical value added performance

• Different product line to target home-used rechargeable battery

Cost & Revenue: • IP License, Material cost and Manufacturing

cost • Pricing model for BatteryX from competitors

Business Approach Competitors

• Competitive landscape assessment with 3-4 startups in similar applications

Customers• Customized design for specific customer’s

needs (R&D lab, startups, etc.)• Marketing to reach home-use customers

Technical Feedbacks Limitation

• Define theoretical limit of first gen BatteryX and potential to replace battery

Demonstration Integrate-ability with flexible electronics• Use in LED circuitry, provide OLED display, etc.

Other Potentials Application: • Battery for car and potential use in energy

storage with solar module, etc.

Business Feedbacks Market Size:

• Evaluate the market size for thin film battery • Extrapolate the market for projected best

performance Cost Structure:

• Assess cost difference for lab scale and industrial scale manufacturing

Price Strategy:• Adopt different pricing models for better

comparison

Business Feedbacks Revenue Stream:

• Re-Licensing for non-exclusive application might not be a “good idea”

• Distinguish sale from different products