How to combine ”High TOUCH with High Tech” to turn Suspects into Prospects, Prospects Into

Clients and Clients into Raving Evangelists!

“Cruise Marketing Magic”

• Owner - Little Shop Of Cruises - Brooklyn, NY.

• Niche - "Special-Event Theme Groups"

• 2010 Sales - *$1,500,000+• 1997 -Started Biz As P/T Hobby Organizing Singles Cruises

• 1999 - Joined Host Agency Cruise.com

• 2001 - Launched 1st Website and Waited For The World To Find Me On The Internet

“CAPTAIN LOU” EDWARDS

“Cruise Marketing Magic”

2003 – Still Waiting…

•This Is Getting Frustrating!

“Cruise Marketing Magic”

May 2005 – Let’s Get Serious

“Cruise Marketing Magic”

Why spend money to get NEW clients? I’d rather concentrate on “repeats” and “referrals”

Why play the Discounting/Rebate Game?A Cruise Vacation is NOT a toaster!

Why should I expect ANYONE to book through ME instead of the big online agencies or other local travel agents?

“Cruise Marketing Magic”

• Branded myself “Captain Lou”

• Became Certified by ME

• Added tag-line, 800#, websites, etc.

• Put my picture on my business cards, websites, everywhere!

• Started the “Vacation FUN Times” cruise-letter

• Realized the importance of “Message to Market MATCH”

• Built MULTIPLE mini-sites targeting different niches.

• Demanded LOYALTY and RESPECT

“Cruise Marketing Magic”

• Are You Sleeping Around, Or Just With ME?

“Cruise Marketing Magic”

“Cruise Marketing Magic”

• Ning.com

• InstantInfomercial.com

• Kunaki.com

• VistaPrint.com

• TravelMarketingMagic.com

• Jing by Techsmith

• Sliderocket.com

• Posterous.com

“Cruise Marketing Magic”

• SendOutCards.com

• VistaPrint.com

• Call-Em-All.com

• VacationPresenter.com

• MyVacationHotline.com

• InstantTravelVideos.com

• FoundTheCash.com

• My5MinuteWebsite.com

“Cruise Marketing Magic”

• Blogger.com

• Facebook.com

• Twitter.com

• LinkedIn.com

• SocialOomph.com

• MarcoPromotionalProducts.com

• PortPromotions.com

Set Up “Opt-In Pages” To Build Highly Qualified List Of Prospects…(You can do this with TravelMarketingMagic.com)

“Cruise Marketing Magic”

Importance of Social Proof

“Cruise Marketing Magic”

• Record Video Testimonials Using Your iPhone 4 HD or Sanyo Xacti HD or Kodak Zi-8 And Put Them On Your Web Pages

Importance of Social Proof

“Cruise Marketing Magic”

• Record Video Testimonials Using Your iPhone 4 HD or Sanyo Xacti HD or Kodak Zi-8 And Put Them On Your Web Pages

Host Your Own Virtual Cruise Nights ONLINE….

“Cruise Marketing Magic”

But Wait….There’s MORE!!!

Are You Serious About Building Your Book of Profitable Group Business?

“Cruise Marketing Magic”

Join Captain Lou Friday afternoon from 3 to 4 PM

Your Group Cruise Biz On Steroids“How to DOUBLE YOUR COMMISSIONS with your own highly

lucrative group Special-Event Theme Cruises“

In this room? (Check your programs)

“Cruise Marketing Magic”