Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury

By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us #contentmarketing

Content Marketing :The Magic Wand of Inbound Marketing

Saptarshi Roy Chaudhury@rishi3211us

#contentmarketing

http://www.digitalsrc.com/blog

http://www.digitalsrc.com/blog


Content Marketing Involves

ContentCreation

ContentDistribution


Content Marketing Helps

Branding



Thought Leadership



Generate Leads



Influence Sales


Twit It

Content marketing can help with branding, thought leadership, generate leads, influence sales#contentmarketingtips@rishi3211us


Who is using Content Marketing

90%

Will be spent on content marketing, video marketing and social media in 2013

118.4 Billion

Organizations market with content

25%Of marketing budgets are spent on Content marketing


Another BIG Reason


The Magic Wand

SO MANY FORMS, SO MANY USE


Content Marketing Benefits

ContentSEO

Link Bait

Lead Bait prop. For

PPC

Social Media

Brand Credibility

Sales / Pre Sales


Content Forms

SOCIAL MEDIA

PRESS RELEASE

AUDIO / PODCAST PODCAST FEED

BLOG IMAGES MUSIC ANIMATION

SLIDESHOW INFOGRAPHICS WEBINARS TELECLASSES /TELECAST

VIDEO WHITEPAPER /EBOOK APPLICATIONS INTERACTIVE

GAME

EASY DIFFICULT

MO

RELE

SS

IMPLEMENTATION

EFFO

RT /

ATT

ENTI

ON

REQ

UIR

ED

Ref from: PRWEB


Distribution

SOCIALSEARCH

EMAILWEBSITES


Distribution -Social


Twit It

Selecting the right channels for distribution based on the nature of content is key to #contentmarketing success#contentmarketingtips@rishi3211us


AIDA

Awareness

Interest

Desire

Action


The Way to Conversion

Ref from: PARDOT


Twit It

Understand buyer personas and serve content that helps them move from Prospect > Lead > Opportunities#contentmarketingtips@rishi3211us


What Can You Do

To Make Your Content Work ?

make it..


EXCEPTIONALThanks to : Rand Fishkin


INSPIRATIONALThanks to : Rand Fishkin


UNIQUEThanks to : Rand Fishkin


CREDIBLEThanks to : Rand Fishkin


FUNThanks to : Rand Fishkin


BENEFICIAL TO SHAREThanks to : Rand Fishkin


Twit It

Make your content Exceptional, Inspirational, Unique, Credible, Fun, beneficial to share#contentmarketingtips@rishi3211us


What Not to Do

• Don’t build on rented land• Don’t keep your contributor’s in silos• Don’t forget UGC• Have no subscription strategy• Not having an influencer reach out plan


Challenges

36%

21%

20%

11%

9%3%

Producing Engaging ContentProducing Enough ContentBudget to Produce ContentLack of C-Level buy-inProducing a variety of contentNo Answer

Based on a survey conducted on 1100 marketers in 2011. The data obviously has changed by now.


A Case Study







Blog : digitalsrc.com/blog

Email : [email protected]

Twitter: @rishi3211us

Facebook: facebook.com/seo.kolkata

Experience: More than 11 years

Employed With:

Title : VP Marketing

http://www.linkedin.com/in/rishi321us

http://www.twitter.com/rishi3211us


KEEP IN TOUCH

Blog : www.digitalSRC.com/blog | Email : [email protected]

http://www.digitalSRC.com/blog

Business

Content Marketing : Magic Wand of Inbound Marketing by Saptarshi Roy Chaudhury