Sponsored by:
Crowdfunding for Nonprofits
Darian Rodriguez Heyman
and
Lesley Mansford
May 21, 2013
Use Twitter Hashtag #npweb
Part
Of:
Sponsored by:
Protecting and Preserving the
Institutional Memories of
Nonprofits Since 1993
www.cjwconsulting.com
(866) 598-0430
Part
Of:
Sponsored by: Part
Of:
Coming this June
Sponsored by:
Today’s Speakers
Darian Rodriguez Heyman C0-Founder
Social Media for Nonprofits
Hosting:
Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars
Lesley Mansford CEO
Razoo
Part
Of:
Lesley Mansford CEO, Razoo
@lesleymansford, @razoo
[email protected] www.razoo.com
Darian Rodriguez Heyman Co-Founder, Social Media
for Nonprofits
@sheyman, @sm4nonprofits [email protected]
Who Are We?
• Why Crowdfunding?
• Launching your Campaign
• Using Social Media
• Celebrate: Thank Your Donors
Agenda
Why Crowdfunding?
Why Crowdfunding?
• People Give to People
• The Most Powerful Form of Ask is a “Peer Ask”
• Turn Your Donors Into Fundraisers
$300 Billion donated by individuals each year
Why Crowdfunding?
Source: Chronicle of Philanthropy
Online Giving: 13%
Why Crowdfunding?
Growing at: 35% - 55%
Why Crowdfunding?
It Increases Your Donor Base It’s Here to Stay
It’s Easy
It’s Efficient
It’s Social
Why Crowdfunding?
The power of social: your network trumps your wallet.
You are here
Your LinkedIn network
#vmlearn
Why Crowdfunding?
“Donating makes me feel wonderful, it gives me a great sense of self-worth.” – Donor, Millennial
75%
63%
70% solicited donations from their network for a cause
volunteered in 2011
of millennials donated in 2011
A new generation of givers are online.
Why Crowdfunding?
Launching Your Campaign
Launching Your Campaign How NOT to launch…
Launching Your Campaign
How TO Launch
Just Do It Fail Fast, Fail Forward
How to Launch
1) Set a SMART goal & a deadline
2) Tell a compelling story
3) Map donations to impact
4) Start with your inner circle
4) Start!
5) Don’t be afraid to ask
Plan Ahead
How to Launch
Pick a Well-Defined Goal & Deadline
How to Launch
• $20,000 • By July 1, 2013 • SFES Playground • For 647 Kids
Start End
Your fundraiser should look like this
promote
promote Deadline panic. Promote!
promote promote
Not like this
Fundraiser = Campaign
How to Launch
Start End
Tell Your Story and Be Creative
How to Launch
How to Launch Upload Content
Images are Powerful…
How to Launch
Fundraisers with videos typically earn 4X more!
…Videos Even More So
How to Launch
How to Launch Map Donations to Impact
Think Incrementally
Website
Widget
Social Media
Press Releases
Promote Your Fundraiser
How to Launch
Build momentum, then branch out
• Staff
• Board of Directors
• Key Influencers
• Donors
• Your Social Network
• Volunteers
• Friends
How to Launch Start With Your Inner Circle
Ask Clearly
Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.”
“ ”
How to Launch Don’t Be Afraid to Ask
Using Social Media
• Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar
Using Social Media Plan for Success
• Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM
•Weekends vs. Wednesdays!
Using Social Media Active Social Media Times
• ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet
Using Social Media ROI = Realization of Influence
= $18
Using Social Media Share & Ask for Shares
Using Social Media
Think 50/50
The Ask: 5 Minutes/Week
Using Social Media Form a Social Media Marketing Committee
#vmlearn
CELEBRATE! Thank Your Donors
• Announce when milestones are met • Send “thank you” notes • Show donors their impact
Thank Your Donors Stay In Touch
#vmlearn
Thank Your Donors Show Donors Their Impact
Sponsored by:
Find listings for our current season
of webinars and register at:
NonprofitWebinars.com
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Of:
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