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Sponsored by: Crowdfunding for Nonprofits Darian Rodriguez Heyman and Lesley Mansford May 21, 2013 Use Twitter Hashtag #npweb Part Of:

Crowdfunding for Nonprofits

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Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media? Join us for this webinar and learn how to raise big bucks for your cause online.

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Page 1: Crowdfunding for Nonprofits

Sponsored by:

Crowdfunding for Nonprofits

Darian Rodriguez Heyman

and

Lesley Mansford

May 21, 2013

Use Twitter Hashtag #npweb

Part

Of:

Page 2: Crowdfunding for Nonprofits

Sponsored by:

Protecting and Preserving the

Institutional Memories of

Nonprofits Since 1993

www.cjwconsulting.com

(866) 598-0430

[email protected]

Part

Of:

Page 3: Crowdfunding for Nonprofits

Sponsored by: Part

Of:

Coming this June

Page 4: Crowdfunding for Nonprofits

Sponsored by:

Today’s Speakers

Darian Rodriguez Heyman C0-Founder

Social Media for Nonprofits

Hosting:

Cheri J Weissman, CJW Consulting & Services, Inc. Assisting with chat questions: Jamie Maloney, Nonprofit Webinars

Lesley Mansford CEO

Razoo

Part

Of:

Page 5: Crowdfunding for Nonprofits
Page 6: Crowdfunding for Nonprofits

Lesley Mansford CEO, Razoo

@lesleymansford, @razoo

[email protected] www.razoo.com

Darian Rodriguez Heyman Co-Founder, Social Media

for Nonprofits

@sheyman, @sm4nonprofits [email protected]

Who Are We?

Page 7: Crowdfunding for Nonprofits

• Why Crowdfunding?

• Launching your Campaign

• Using Social Media

• Celebrate: Thank Your Donors

Agenda

Page 8: Crowdfunding for Nonprofits

Why Crowdfunding?

Page 9: Crowdfunding for Nonprofits

Why Crowdfunding?

• People Give to People

• The Most Powerful Form of Ask is a “Peer Ask”

• Turn Your Donors Into Fundraisers

Page 10: Crowdfunding for Nonprofits

$300 Billion donated by individuals each year

Why Crowdfunding?

Source: Chronicle of Philanthropy

Page 11: Crowdfunding for Nonprofits

Online Giving: 13%

Why Crowdfunding?

Page 12: Crowdfunding for Nonprofits

Growing at: 35% - 55%

Why Crowdfunding?

Page 13: Crowdfunding for Nonprofits

It Increases Your Donor Base It’s Here to Stay

It’s Easy

It’s Efficient

It’s Social

Why Crowdfunding?

Page 14: Crowdfunding for Nonprofits

The power of social: your network trumps your wallet.

You are here

Your LinkedIn network

#vmlearn

Why Crowdfunding?

Page 15: Crowdfunding for Nonprofits

“Donating makes me feel wonderful, it gives me a great sense of self-worth.” – Donor, Millennial

75%

63%

70% solicited donations from their network for a cause

volunteered in 2011

of millennials donated in 2011

A new generation of givers are online.

Why Crowdfunding?

Page 16: Crowdfunding for Nonprofits

Launching Your Campaign

Page 17: Crowdfunding for Nonprofits

Launching Your Campaign How NOT to launch…

Page 18: Crowdfunding for Nonprofits

Launching Your Campaign

How TO Launch

Page 19: Crowdfunding for Nonprofits

Just Do It Fail Fast, Fail Forward

How to Launch

Page 20: Crowdfunding for Nonprofits

1) Set a SMART goal & a deadline

2) Tell a compelling story

3) Map donations to impact

4) Start with your inner circle

4) Start!

5) Don’t be afraid to ask

Plan Ahead

How to Launch

Page 21: Crowdfunding for Nonprofits

Pick a Well-Defined Goal & Deadline

How to Launch

• $20,000 • By July 1, 2013 • SFES Playground • For 647 Kids

Page 22: Crowdfunding for Nonprofits

Start End

Your fundraiser should look like this

promote

promote Deadline panic. Promote!

promote promote

Not like this

Fundraiser = Campaign

How to Launch

Start End

Page 23: Crowdfunding for Nonprofits

Tell Your Story and Be Creative

How to Launch

Page 24: Crowdfunding for Nonprofits

How to Launch Upload Content

Page 25: Crowdfunding for Nonprofits

Images are Powerful…

How to Launch

Page 26: Crowdfunding for Nonprofits

Fundraisers with videos typically earn 4X more!

…Videos Even More So

How to Launch

Page 27: Crowdfunding for Nonprofits

How to Launch Map Donations to Impact

Think Incrementally

Page 28: Crowdfunding for Nonprofits

Website

Widget

Social Media

Press Releases

Promote Your Fundraiser

How to Launch

Page 29: Crowdfunding for Nonprofits

Build momentum, then branch out

• Staff

• Board of Directors

• Key Influencers

• Donors

• Your Social Network

• Volunteers

• Friends

How to Launch Start With Your Inner Circle

Page 30: Crowdfunding for Nonprofits

Ask Clearly

Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.”

“ ”

How to Launch Don’t Be Afraid to Ask

Page 31: Crowdfunding for Nonprofits

Using Social Media

Page 32: Crowdfunding for Nonprofits

• Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar

Using Social Media Plan for Success

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• Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM

•Weekends vs. Wednesdays!

Using Social Media Active Social Media Times

Page 34: Crowdfunding for Nonprofits

• ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet

Using Social Media ROI = Realization of Influence

Page 35: Crowdfunding for Nonprofits

= $18

Using Social Media Share & Ask for Shares

Page 36: Crowdfunding for Nonprofits

Using Social Media

Think 50/50

Page 37: Crowdfunding for Nonprofits

The Ask: 5 Minutes/Week

Using Social Media Form a Social Media Marketing Committee

Page 38: Crowdfunding for Nonprofits

#vmlearn

CELEBRATE! Thank Your Donors

Page 39: Crowdfunding for Nonprofits

• Announce when milestones are met • Send “thank you” notes • Show donors their impact

Thank Your Donors Stay In Touch

Page 40: Crowdfunding for Nonprofits

#vmlearn

Thank Your Donors Show Donors Their Impact

Page 41: Crowdfunding for Nonprofits

Thank You!

[email protected] Twitter: @dheyman

[email protected] Twitter: @LesleyMansford

Page 42: Crowdfunding for Nonprofits

Sponsored by:

Find listings for our current season

of webinars and register at:

NonprofitWebinars.com

Part

Of: