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Powerpoint TemplatesPage 1
Powerpoint Templates
Blogging to Grow Blogging to Grow Your Audience, Your Audience,
Your Influence & Your Influence & Your Organization!Your Organization!
Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
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Did You Know?Did You Know?
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The Case for BloggingThe Case for Blogging
“Newspapers are just blogs that get ink on
your fingers.”
Stephen Colbert
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Technorati is tracking more than 57 million blogs.
Today, the blogosphere is doubling in size approximately every 230 days.
About 100,000 new weblogs were created each day
Did You Know?Did You Know?
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In This Session We will cover:In This Session We will cover:
WHY You MUST blog
HOW to CREATE content for your blog
HOW to PROMOTE your blog
HOW to GROW Your AUDIENCE with your blog
How to Be a Successful Blogger
ANSWER your blog Questions
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WHY BLOG?WHY BLOG?
°Blogging is easy to do°Blogging is FREE — or Really Cheap!°Blogging is authentic, you can be YOU°Blogging is a great way to TEST°Blogging builds your audience
AND your influence°Blogging builds Content°A BLOG can be your Home Base°The MEDIA is Looking for YOU!
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WHY BLOG?WHY BLOG?
8 percent of Internet users, or about 12 million American adults, keep a blog.
39 percent of Internet users, or about 57 million American adults, read blogs.
90 percent of bloggers say they have read someone else's blog.
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A FEW STATISTICSA FEW STATISTICS
Organizations that blog have 97% more inbound links (HubSpot)
Marketers who use blogs generate 67% more leads than those that do not (InsideView)
81% of U.S. online consumers trust information and advice from blogs (blogher)
Once you write 21-54 blog posts, blog traffic generation increases by up to 30%
(TrafficGenerationCafe)
Articles with images get 94% more views (Jeff Bullas)
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DID YOU KNOW?DID YOU KNOW?
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BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENTAlexa Rank: 63,848 USAAlexa Rank: 63,848 USA
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MEET DARRAN ROWSEMEET DARRAN ROWSE
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BLOGGING IS BLOGGING IS ABOUT CONTENTABOUT CONTENT
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BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
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BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
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BLOGGING IS ABOUT CONTENTBLOGGING IS ABOUT CONTENT
Darren Rowse celebrated ProBlogger's two year anniversary by
using his blog to raise $830 US ($100 AU) for
Oxfam Australia with his Blogging for Chickens campaign.
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Use your blog toUse your blog to RAISE MONEY...$$$RAISE MONEY...$$$
The median political blog reader is a 43-year-old man with an annual family income of $80,000. He
reads six blogs a day for 10 hours a week. 70 percent have contributed to a campaign.
The median gossip reader is a 27-year-old woman with an annual family income of $60,000. She
reads four blogs a day, five hours a week.
The median mom blog reader is a 29-year-old woman with an annual family income of $70,000,
reading five blogs a day, four hours a week.
The median music blog reader is a 26-year-old man with an annual family income of $60,000, reading five blogs a day, four hours a week.
Source: BlogAds
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Use your blog toUse your blog to
RAISE MONEY...$$$
Beth Kanter raised $50,000 for the Sharing Foundation using a Network for Good Badge and similar tools to the ChipIn campaign, in
three weeks.
Add the chipin button and Network for Good Badges to your blog!
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Use your blog toUse your blog to
RAISE MONEY...$$$
Chez Pim raised almost $61,000 with her Menu for
Hope Campaign in 2.5 weeks using her food blog
and an online auction.
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March of Dimes' March of Dimes' Share Your StoryShare Your Story blog allows families with blog allows families with children in NICU (Neonatal Intensive children in NICU (Neonatal Intensive
Care Unit) to share their experiences with one another.Care Unit) to share their experiences with one another.
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What to Write AboutWhat to Write About
The History of your Organization
Post calls to action (urgent donation requests)
Share and comment on breaking news
Your NEXT Event
Your People, Donors, Supporters, VolunteersShare photos, stories, videos of latest event
Share Organizational Updates
Interview Experts Related to your Organization
Share Tips, Lists, Resources, Favorite books
Enlist Other volunteers to write
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What to Write AboutWhat to Write About
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What to Write AboutWhat to Write About
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Use Your Blog to Build TrustUse Your Blog to Build Trust
Dave Rochlin, the COO of TransFair USA, the only third-party certifier of Fair Trade products in the United States, recently started a blog for their organization. In his first post entitled, "A Fair Trade blog ... so why now" Rochlin
writes, "So why start blogging? We decided that since we're more than just a label, it would make sense to let you see
what's behind it."
If your organization decides to start a blog, I highly recommend that you allow readers to see who the
individual or individuals are who write each post, rather than saying, "posted by organization x."
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Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right!
Darkness to Light :: d2lightblog.comDarkness to Light :: d2lightblog.com
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Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right!
charity: water :: charitywater.org/blogcharity: water :: charitywater.org/blog
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Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right!
Global Exchange :: globalexchange.org/blogsGlobal Exchange :: globalexchange.org/blogs
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Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right!
It Gets Better Project :: itgetsbetter.org/blogIt Gets Better Project :: itgetsbetter.org/blog
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Nonprofit Blogs Doing it Right!Nonprofit Blogs Doing it Right!First Book Blog: http://blog.firstbook.org/First Book Blog: http://blog.firstbook.org/
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Blogging is about EngagementBlogging is about Engagement
How do you ENGAGE your audience?
By Being Contagiously Passionate
By Being Different
Giving People What they Want
By Creating a Contest or Competition
Having a Plan... Editiorial Calendar
Reminding People Why you Exist – Tug at their heartstrings and you will open their pursestrings
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PROMOTING YOUR BLOGPROMOTING YOUR BLOGEmail/BUSINESS CARDS, ETC.
Signature File
Subscription PAGE + RSS
Join a Blog Network ++
List Your Blog EVERYWHERE
SOCIAL LINKS
Other Bloggers/COMMENTS/GUEST POSTS
BUILD A TRIBE
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PROMOTING YOUR BLOGPROMOTING YOUR BLOG
Join a Blog Network ++
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PROMOTING YOUR BLOGPROMOTING YOUR BLOG
List Your Blog EVERYWHERE
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PROMOTING YOUR BLOGPROMOTING YOUR BLOG
SOCIAL LINKS
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PROMOTING YOUR BLOGPROMOTING YOUR BLOG
Other Bloggers/COMMENTS/GUEST POSTS
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PROMOTING YOUR BLOGPROMOTING YOUR BLOG
BUILD A TRIBE
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GENERATE BUZZGENERATE BUZZ
SHARE YOUR BLOG ON SMALLERNETWORKS — QUORA, tumblr,Empire Ave
Use IMAGES, AUDIO, VIDEO
GUEST POST ON OTHER BLOGS
BE Different, Be Daring!
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BE Different, Be Daring!BE Different, Be Daring!
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Measure, Optimize, Measure AgainMeasure, Optimize, Measure Again
Use Google Analytics• Total number of visits
• Unique visitors
• Bounce rate
• Average time spent on site
• Pages viewed per visit
• Traffic sources
• Most popular posts
• Most effective keywords
• Check your Alexa.com Rank when you start and...
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BE A SUCCESSFUL BLOGGERBE A SUCCESSFUL BLOGGER
Blogging takes timeNetwork, Network, Network
(use social media)Know Your goals
Spell Check/grammarHelp People — Quality info, Share
life lessons, resourcesRespond to comments
Be Yourself
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BE A SUCCESSFUL BLOGGERBE A SUCCESSFUL BLOGGER
“If People read your blog and come away feeling
a little happier, they'll keep coming back.”
Chris Brogan, Copyblogger.com
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9 Misc. Resources9 Misc. Resources
Wordpress.orgVine (mini videos)
Slideshare, Slide.lyPicMonkey.com (photo editing)
123rf.com (cheap photos)
tapfunder.com (text to give ap)
supporterwall.com (liking buying a brick)
sparked.com (tech volunteers)
justcoz.org (list site = increase reach)
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The BOTTOM LINEThe BOTTOM LINE
“Blogs are a social tool that allows for a conversation between the stakeholders
and the organization.
The Nonprofit who blogs well, experiences the far-reaching benefits and impact of the
organization emotionally, financially and globally.”
Heidi Richards Mooney
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QUESTIONS???
My gifts to you:
#1 Slide Presentation#2 Social Media Scheduler
Blogging to Grow Your Audience, Blogging to Grow Your Audience, Your Influence and Your Organization!Your Influence and Your Organization!
Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606
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Full Day Event
DAY with the MASTERS Marketing Mastery Workshop
Regular price $97 ONLY $77VIP Tickets $147 (reg $197)
April 25, 2014Broward County
Convention Center
Redhead Marketing Inc. www.RedheadMarketingInc.com 954-625-6606