CROATIAN TOURISM POLICY AS A DESTINATION AND AS A SOURCE
COUNTRY University of Zagreb Faculty of Geodesy Department of
Cartography Zagreb, Croatia Robert upan 10 th Annual International
Conference on Tourism 9-12 June 2014, Athens, Greece Athens
Institute for Education and Research
Slide 2
THE ADRIATIC COAST "Heaven on Earth" preserved ecological
corner of the modern world http://www.adriatic-navigator.com/
Slide 3
Geographical Position And Location Natural And Geographical
Features Croatia is situated on the crossroads between Central
Europe and the Mediterranean 1185 islands coastline of 4,058 km
mainland coast of 1777 km 783 km largest island are Krk and
Cres
Slide 4
Relief a considerable part of Croatia lies at an altitude of
over 500 m, but there are no mountains higher than 2000 m
Slide 5
Rivers Sava Drava Danube Mirna Rasa Zrmanja Krka Vrana Plitvice
Red and Blue Prokljan Peruca and Lakes
Slide 6
Culture And Religion belonging to the Middle European and
Mediterranean cultural and civilisation circle and tradition Porec,
Rovinj, Pula, Zadar, Sibenik, Hvar, Korcula and Ston, with Split
(Diocletian's Palace) and Dubrovnik representing a part of the
world cultural heritage under UNESCO protection Croats are
overwhelmingly Roman Catholic
Slide 7
CROATIAN TOURISM TODAY Attractions Tourist infrastructure The
existing accommodation infrastructure General infrastructure and
availability Products Human Resources Demand Effects Analysis of
the competitive position Key issues and limitations of Croatian
tourism
Slide 8
CROATIAN TOURISM POLICY TO 2020. Document by Croatian
Government (in April 2013) Vision Croatia is a tourist destination,
creating new jobs, sustainable management, fostering a culture of
quality and customer care, hospitality, security and uniqueness of
authentic content and experience becomes recognizable oi
competitive destination in the international tourism market.
Mission - Croatian Ministry of Tourism creates preconditions for
competitiveness total Croatian tourism sector develop a
comprehensive and high-quality tourism Deals on the principles of
sustainability and efficient market promotion Croatian tourism, and
therefore the Croatian entirely.
http://www.mint.hr/UserDocsImages/130426-Strategija-turizam-2020.pdf
Slide 9
DOMINANT PRODUCTS Sun and sea Marine tourism (yachting /
cruising) Business tourism Cultural tourism
Slide 10
THE OPPORTUNITIES FOR DEVELOPMENT OF cultural heritage eight
national parks islands museums exhibitions and concerts theatres
cycling horseback riding nautics climbing diving sport fishing
rafting speleology naturism whitewater kayaking adventure racing
canoeing flying
Slide 11
Source: Evaluation of the Tourism Institute on the basis of
research results Consumption of Foreign Tourists in Croatia and
Tourist Activity the local population, Croatian National Bank,
Central Bureau of Statistics and the Tourism Institute.
Slide 12
CRITICS Too focused on the legal and regulatory affairs
harmonization with other sectors The policy does not need to
replace the term strategies (the way to fulfill the tasks which it
sets national policy, and its goals, and they can not replace their
contents, and can not be confused with policy strategy.) It is not
clear how long the task of the state is going, and where it ends
and begins the task of each economic entity Elaboration of tourism
policy is often given to foreigners or foreign companies to develop
Basically we translate documents from around the world where it is
mentioned some themes like elite tourism or sustainable tourism,
etc. depending on what the current or daily politics.
http://www.staro.rifin.com/root/tekstovi/casopis_pdf/ek_ec_389.pdf
Slide 13
CROATIAN TOURISM POLICY AS A SOURCE COUNTRY
Slide 14
WHAT CROATIAN TOURIST AGENCIES OFFERS Mediteranian Crusing
European countries Short School travels Congress tourism Most
offten offers outside Europe are for: Tunisia, Turkey, Egypt and
Cyprus
Slide 15
CROATIAN TOURISM POLICY AS A DESTINATION AND AS A SOURCE
COUNTRY University of Zagreb Faculty of Geodesy Department of
Cartography Zagreb, Croatia Robert upan 10 th Annual International
Conference on Tourism 9-12 June 2014, Athens, Greece Roundtable
Athens Institute for Education and Research Thank you for your
attention! Questions?