By Giovanni corazzaAt TEDx ROMA
CREATIVE
THINKING:
HOW TO GET OUT-OF-THE-BOX
AND GENERATE IDEA…
GIOVANNI CORAZZAMEMBER OF
EXECUTIVE BOARD ,UNIVERSITY OF BOLOGNA , ITALY
Newspapers rejected him because he “
lacked artistic integrity ”
( creativity)
WALT DISNEY( 1901 - 1966 )
BUT THEN HE RULED THE WORLD OF CREATIVITY …
AND THINKOUT OF THE BOX
WHY
THINK
OUT OF THE BOX ?
IT
MAKES
A
DIFFERENCE
It is not our mind
whichcannot think out-of-the-
boxBut it is the boundary
between ….
WHAT WE KNOW
WHAT WE
HAVEN’T
THOUGHT
ABOUT
DIRECT EXPERIENCE
INDIRECT EXPERIENCE
BOUNDARY CONDITION
INITIAL CONDITION
SAFE
KNOWLEDGE STRUCTURE
+ =
IDEA ( CONVERGENT INFORMATION )
SPICE( DIVERGENT INFORMATION )
CREATIVE OUT-OF-THE-BOX IDEA
AVOID GETTING
BACK INSIDE
THE BOX
OPEN MIND
FLUENCY OF THOUGHTS
SEARCH FOR ALTERNATIVES
VALUE
LONG
THINK
ING
TO VALUE A NEW IDEA
IS LIKE TO LAND ON A NEW PLANET.
IT IS DIFFICULT TO UNDERSTAND ITS
VALUE.
EVALUATE YOUR IDEA
WHEN
TO
CHALLENGE ?
STIMULATE
CREATIVE ENVIRON
MENT
MIX AND MATCH
DIFFERENT
DISCIPLINES
ALLOW DIVERGENT INFORMATIO
N TO COME IN
RECAPDID YOU KNOW ?
WHY ?
HOW ?
WHEN ?
A presentation by-
Prasad Vadnere V.J.T.I. , MUMBAI
during an internship by Prof. Sameer Mathur , IIM Lucknow.
www.IIMInternship.com