By Giovanni corazzaAt TEDx ROMA

CREATIVE

THINKING:

HOW TO GET OUT-OF-THE-BOX

AND GENERATE IDEA…

GIOVANNI CORAZZAMEMBER OF

EXECUTIVE BOARD ,UNIVERSITY OF BOLOGNA , ITALY

Newspapers rejected him because he “

lacked artistic integrity ”

( creativity)

WALT DISNEY( 1901 - 1966 )

BUT THEN HE RULED THE WORLD OF CREATIVITY …

So,

AND THINKOUT OF THE BOX

WHY

THINK

OUT OF THE BOX ?

IT

MAKES

A

DIFFERENCE

It is not our mind

whichcannot think out-of-the-

boxBut it is the boundary

between ….

WHAT WE KNOW

WHAT WE

HAVEN’T

THOUGHT

ABOUT

DIRECT EXPERIENCE

INDIRECT EXPERIENCE

BOUNDARY CONDITION

INITIAL CONDITION

SAFE

KNOWLEDGE STRUCTURE

+ =

IDEA ( CONVERGENT INFORMATION )

SPICE( DIVERGENT INFORMATION )

CREATIVE OUT-OF-THE-BOX IDEA

AVOID GETTING

BACK INSIDE

THE BOX

OPEN MIND

FLUENCY OF THOUGHTS

SEARCH FOR ALTERNATIVES

VALUE

LONG

THINK

ING

TO VALUE A NEW IDEA

IS LIKE TO LAND ON A NEW PLANET.

IT IS DIFFICULT TO UNDERSTAND ITS

VALUE.

EVALUATE YOUR IDEA

WHEN

TO

CHALLENGE ?

STIMULATE

CREATIVE ENVIRON

MENT

MIX AND MATCH

DIFFERENT

DISCIPLINES

ALLOW DIVERGENT INFORMATIO

N TO COME IN

RECAPDID YOU KNOW ?

WHY ?

HOW ?

WHEN ?

A presentation by-

Prasad Vadnere V.J.T.I. , MUMBAI

 during an internship by Prof. Sameer Mathur , IIM Lucknow.

www.IIMInternship.com