HOW TO CREATE CONTENT YOUR AUDIENCE WANTS SOCIAL MEDIA FOR NONPROFITS
@ZANARAMA #SM4NP
What should we say on social media? How will I ever find the time to create all that content?
What people want to hear. You won’t. Curate.
Can you compete with this noise?
DEFINE YOUR AUDIENCE
Flickr:libertinus
What problem can my nonprofit solve
for them?
Where do their interests and your mission connect?
TOOL TIME Go to bit.ly/personatemplate Download a template for creating audience personas from Hubspot.
HERE’S THE DEAL
Your mission
Rest of life
Work
Family
What your supporters think about
What you think about
Your mission
Rest of life
CONTENT ON-RAMPS GRIST
FOUNDATION FOR EARLY LEARNING
Gardening
Farm Bill
Nutrition
Food Waste
mission statement
Ending Hunger in Western
Washington
TOOL TIME Go to bit.ly/issueuniverse Download a worksheet for creating your own issue universe.
CONGRATULATIONS! YOU’RE HALFWAY THERE.
Flickr:bernatcg
What should we say on social media? How will I ever find the time to create all that content?
WHAT IS CONTENT CURATION?
Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. The work involves sifting, sorting, arranging, and publishing information. Beth Kanter
Content Curation basically means that – out of all the content you find on the social web – you pass on the most valuable stuff to your network. Michiel Gaasterland
GET CURATING
Saves you time
Positions your organization as trustworthy source
Keeps you up to date
GET CURATING
Listen & find content
Organize it
Share it
LISTEN & FIND
Flickr:wwworks
LISTEN & FIND CONTENT
LISTEN & FIND CONTENT
LISTEN & FIND CONTENT
Flickr: acagamic
LISTEN & FIND CONTENT
TOOL TIME Create simple to complex
listening dashboards with:
Netvibes
Protopage Addictomatic
GET ORGANIZED
Flickr:marirn
GET ORGANIZED
Fodder for blog posts
‘Best of’ email newsletter or post
Share to Facebook or Twitter
Share with colleagues
Flickr:kasaa
TOOL TIME
Quickly tag & organize content you find online
or anywhere.
Evernote
EVERNOTE
kulowiectech.blogspot.com
TOOL TIME
Keep track of content you
find & share in real time.
Scoop.it
SCOOP.IT
TOOL TIME
Make the Internets do your bidding.
IFTTT
IFTTT
SHARE
Flickr:carlos_maya
YOUTUBE - FAVORITES
PAPER.LI
STORIFY.COM
DON’T FORGET
Quality over quantity
Add your voice
Attribute & share alike
Flickr:jenniwaterloo
WHEN DONE RIGHT
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