Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Future Voice Services Workshop
16th January 2008
Jo Upward
Director 21CN Customer Experience
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Agenda:
14:30 Welcome & Introductions
14:35 Engagement Approach & Timeline
14:50 Approach & Key Principles
15.10 Open discussion – Capturing the opportunities of future voice
17.15 Summary & Next Steps
17.30 Close
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Our commitments
Collaborating with you to develop future voice services
Understanding and balancing the needs of the broad range of CPs
LLU & Infrastructure players, SPs, Mobile & Cable TV providers as well as BTr
For products and services and geographic rollout
Fulfilling both our regulatory obligations and our commitments under TSR
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Deployment Strategy & Future Voice Services: Timeline & process for engagement
Principles of BT’s Deployment Strategy 2008/09 communicated
Engagement with CPs to gain their views on:
Future voice services
Voluntary migration
Nov / Dec 2007
Jan 2008
Multi-laterally & bi-laterally
Feb/Mar 2008
BT confirms
the principles it intends to adopt
Feb/Mar 2008
Detailed consultation continues
Multi-laterally & bi-laterally
TBC 2008
Release of detailed roll-out
strategy for voice
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Engagement during January
16th January Voice Services Workshop for Consult21 Steering Board and significant voice product users (this workshop – invite only)
17th January (am) Managing Migrations @ IMWG
22nd January (am) Voice Services discussion @ Network Structure Working Group
22nd January (pm) Voice Services discussion for Line Access Working Group
January (and beyond) Bi-laterals with voice players
CP input used to shape BT’s thinking on:
•Future Voice Services
•BTs wider Deployment Strategy
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Workshop Ethos & Approach
CPs are being consulted ahead of any formal decision by BT to help shape BT plans
Strawman approach to aid discussion on pro’s and con’s on options available
Recognise and acknowledge different CP needs
Guided by the key principles that BT outlined the last Steering Board
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Deployment Strategy:Approach and Key Principles & responses to feedback
Ian StirratDirector, 21CN Planning & Performance
BT Design
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Overall 21CN Approach and Key PrinciplesOverall objective unchanged:
The delivery of a service independent core infrastructure that will enable services to be differentiated through the flexibility, control and intelligence that software can provide
We will:
•look to deliver new services first, in advance of replicating existing services
•protect and enhance customer experience
•provide extended periods for voluntary customer upgrades to these new services, before moving to a technology migration of remaining customers
•build an open global and real-time platform on which new software services can be co-created with BT, or developed directly by our customers and third parties
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Immediate Activity Areas
Deliver new Data and Broadband products over a rapidly accelerating 21CN infrastructure
Restart Pathfinder Continue to learn
Review and progress best approach for Voice
Progress our consultation with CPs
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Infrastructure – Build out continues
WBC footprint to50% addressable market
April 09
Complete Core & Metro BuildQ2 08
Complete TransmissionInfrastructure
Q3 08
Complete remaining UK footprint
Introduction of Small site & Modular build capability
Q3 08
Site build schedule driven by demand
Footprint for WBC5% addressable market
April 08
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Pathfinder
Bedlinog experience has been valuable Various service issues identified and resolved
Restart when Customer Experience optimised: Software upgrades loaded before more DLEs loaded
Gain further Customer Experience feedback: Validate Upgrade processes as new voice and other services are
launched
21CN Performance with larger volumes
Complete migration of both an AXE10 and System X
Migration process and procedures
Learning from full network configurations & Operational support learning
Review scale and scope of Pathfinder subject to Voice approach
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Voice Portfolio: Strategic Options
Ian HannahDirector, Commercial Projects, BT Design
Wolfgang SpinnlerGeneral Manager, 21CN Product Management, BT Design
Dave ElmendorfDirector, Service Execution Platform, BT Design
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Creating a new voice services framework:the balancing act
Consistency & ubiquity of end user services
Enable Innovation & Differentiation to end
users
High degree of control over the end
user service
Optimising & integrating system &
process devt roadmaps Access all or key segments of end
users
Exploit existing/NGN networks
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Our Collective Opportunity
To collaboratively develop a new framework for the NGN world that:
Balances the needs of all CPs
Enables BT to fulfil its obligations
Create business opportunities
Drives innovation to meet the evolving needs of consumer and business end users
Builds confidence ahead of any network migrations
We aim to conclude the analysis and share our proposed approach by March 2008
Today is a great opportunity for us all to fine tune our shared insights and understandings
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
The journey to create the new framework & your input1. What are the key attributes of the technical architecture necessary to support
future voice services and the differing needs of UK CPs? What are CPs future voice capability needs that need to be satisfied by BT’s wholesale capabilities?
2. What are the key features/services/attributes of future voice services for both business and consumer end users?
3. What are the enablers which would make it attractive for you and your end user base to voluntarily migrate to those future voice services?
4. What are you looking for in BT’s Deployment Strategy Plan to give you confidence in the achievability of its proposed future voice approach?
Early migration
What will enable you to migrate 80% of your end users to the new
network (core voice?)
National Migration
What will enable you to migrate the remaining 20% of
your end users to the new network (“core plus” voice?)
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Moving forward today:We would like to explore 3 broad themes
• How quickly do we want to embrace the opportunities and challenges of this brave new world ?
• How do we create and sustain differentiation?
• How do we plan and manage the transition?
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change© British Telecommunications plc
How quickly do we want to embrace ..Broad Range of Potential Services for CPs
17
Low-LevelDialed-Digit
Primitives
Complete Call Server
(and Innovative
Applications)
Network-basedCP SP
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
© British Telecommunications plcRange of Potential Options for CPs
18
(Network Signaling: SIP-I, C7, but this signaling is not visible to CPs)
MSANMSAN
“Derived Voice”
Broadband
“Baseband Voice”
BBBBBasebandLine CardBasebandLine Card
IP/VPN ConnectivityIP/VPN Connectivity
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
P1
P2
P3
P4
CP with Call Server SP SP “Applications CP”
SIP, RTP (and L2C, T2R APIs)
L2C, T2R APIs
L2C, T2R APIs
L2C, T2R & App. APIs
Baseband/Analog Voicewith the Option forBroadband (IP) andDerived Voice (SIP, RTP, and Device-dependent CODECs)
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
Call ServerCall Server
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
AppsApps
StandardPlatformfor InnovationApplications
Voice Access(“Light”)
Voice Features w/Optional Triggers
Call Server - with TriggersCore & Core Plus Voice
Voice Features (“Heavy”)
P1
P2
P3
P4
•CP has their own Call Server.•They look to BT for virtual analogue lines•Access to these lines (on BT’s MSAN’s) could be either at the SIP Proxy level or at a lower level “Virtual Line Control” level (e.g. access to switch hook, digit-at-a-time)
•CP is a “SP” with account control for customer, and looks to BT for all network infrastructure including Call Server functions
•CP is a “SP” with account control for customer, and looks to BT for all network infrastructure including Call Server functions.•In addition, looks to BT to also provide advanced functionality (e.g. ‘Virtual Receptionist’ service)
•CP is a “SP” with account control for customer, and looks to BT for all network infrastructure including Call Server functions.•In addition, looks to BT to also provide advanced functionality (e.g. ‘Virtual Receptionist’ service)•Also, the CP may implement their own applications to extend BT’s applications into a particular market segment/solution. (This is a new category of CP, an “Applications CP”)
InnovationPlatform
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change© British Telecommunications plc
Range of Potential Options for CP
19
(Network Signaling: SIP-I, C7, but this signaling is not visible to CPs)
MSANMSAN
“Derived Voice”
Broadband
“Baseband Voice”
BBBBBasebandLine CardBasebandLine Card
IP/VPN ConnectivityIP/VPN Connectivity
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
P1
P2
P3
P4
CP with Call Server SP SP “Applications CP”
SIP, RTP (and L2C, T2R APIs)
L2C, T2R APIs
L2C, T2R APIs
L2C, T2R & App. APIs
Baseband/Analog Voicewith the Option forBroadband (IP) andDerived Voice (SIP, RTP, and Device-dependent CODECs)
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
Call ServerCall Server
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
AppsApps
StandardPlatformfor InnovationApplications
Voice Access(“Light”)
Voice Features w/Optional Triggers
Call Server - with TriggersCore & Core Plus Voice
Voice Features (“Heavy”)
•Several Options within Voice Access
InnovationPlatform
InnovationPlatform
© British Telecommunications plc
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
© British Telecommunications plcRange of Potential Options for CP
20
P1
CP with Call Server
SIP, RTP (and L2C, T2R APIs)
MSANMSAN
IP/VPN ConnectivityIP/VPN Connectivity
Voice Access(“Light”)
Voice Access(“Light”)
“Derived Voice”
Broadband
“Baseband Voice”
BBBBBasebandLine CardBasebandLine Card
Baseband/Analog Voicewith the Option forBroadband (IP) andDerived Voice (SIP, RTP, and Device-dependent CODECs)
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
Call ServerCall Server
P1.1
P1.2
P1.3
•Low level ‘dialed digit’ interface to CP
•Selective proxy of calls (e.g. BT handles emergency calls
•BT behaves as SIP proxy
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
End User Alternatives: Voice, Broadband, Converged
21
(Network Signaling: SIP-I, C7, but this signaling is not visible to CPs)
MSANMSAN
“Derived Voice”
Broadband
“Baseband Voice”
BBBBBasebandLine CardBasebandLine Card
IP/VPN ConnectivityIP/VPN Connectivity
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
P1 P2 P3 P4
CP with Call Server SP SP “Applications CP”
SIP, RTP (and L2C, T2R APIs)
L2C, T2R APIs
L2C, T2R APIs
L2C, T2R & App. APIs
Baseband/Analog Voicewith the Option forBroadband (IP) andDerived Voice (SIP, RTP, and Device-dependent CODECs)
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
Call ServerCall Server
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
AppsApps
StandardPlatformfor InnovationApplications
Voice Access(“Light”)
Voice Features w/Optional Triggers
Call Server - with TriggersCore & Core Plus Voice
Voice Features (“Heavy”)
• Each of these Products (P1-P4) have the option of being a converged product, and also provide Broadband connectivity to the customer.
• Broadband customers would have the option to receive one or more ‘derived’ voice channels.
Voice, Broadband, ConvergedVoice, Broadband, Converged
InnovationPlatform
InnovationPlatform
© British Telecommunications plc
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
How do we create and sustain differentiation
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change© British Telecommunications plc
Range of Potential Options for CP
23
(Network Signaling: SIP-I, C7, but this signaling is not visible to CPs)
MSANMSAN
“Derived Voice”
Broadband
“Baseband Voice”
BBBBBasebandLine CardBasebandLine Card
IP/VPN ConnectivityIP/VPN Connectivity
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
P1 P2 P3 P4
CP with Call Server SP SP “Applications CP”
SIP, RTP (and L2C, T2R APIs)
L2C, T2R APIs
L2C, T2R APIs
L2C, T2R & App. APIs
Baseband/Analog Voicewith the Option forBroadband (IP) andDerived Voice (SIP, RTP, and Device-dependent CODECs)
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
Call ServerCall Server
CommunicationsProvider (CP)
CommunicationsProvider (CP)
CRM, BillingCRM, Billing
AppsApps
StandardPlatformfor InnovationApplications
Voice Access(“Light”)
Voice Features w/Optional Triggers
Call Server - with TriggersCore & Core Plus Voice
Voice Features (“Heavy”)
•BT’s SDKs allow Services to be Extended into specific market segments
•SDK provide robust toolkit, documentation, test cases, example code, so CPs can easily take advantage of BT’s APIs belonging to the Innovative Applications
•BT’s SDK Domain
InnovationPlatform
InnovationPlatform
© British Telecommunications plc
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Rapid Concept to Market and Micro Segmentation
© British Telecommunications plc
Service Innovation Stack & SDKTechnical Innovations
SOA BPELSocial Networks
Web/SIP Convergence
Derived VoIP
IP/Internet ConnectivityGlobal Reach
Open Call ServerCall Triggers
Speech Rec
Always-on Connections
Advanced CODECs
Service Innovations
High Fidelity VoIP and Multiple derived voice
channels
Free On-Net and Extensibility to International
3rd Party Call Control
Powerful “Dashboards” via Devices
Communications Integrated w/ Applications
Mash-Up
Platforms
Media Gateways
Standard Media Servers
Note: Most Significant “Innovation” is the ability to continually offer and modify communication applications that are open and can be tailored to
specific customer groups and market segments.
Note: Most Significant “Innovation” is the ability to continually offer and modify communication applications that are open and can be tailored to
specific customer groups and market segments.
MSANMSAN
BBBBBasebandLine CardBasebandLine Card
BroadbandAccess
21CNCallServer
21CNCallServer 21CN Call
Features21CN CallFeatures
21CN Innovation Platform
21CN Innovation Platform
21CN CallTriggers
21CN CallTriggers
IP/VPN ConnectivityIP/VPN Connectivity
SDKsSDKs
DevicesDevices
Rapid Service Delivery (BSS/OSS)
Rapid Service Delivery (BSS/OSS) SOA BPEL
Web Services
Rules-Engine
Portfolio Mgmt
© British Telecommunications plc
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
How do we plan and manage the transition ?
Consult21Steering Board
The information in this presentation is for the purposes of discussion. As such they are liable to
change
Early migration
How do we plan and manage the transition ?
national migration
Emulate current world
Create new basic voice service “80% of all end users use 20% of features”
What opportunities does this create?
What drives the CP decision making process for early
migration?
BT needs to innovate to meet it obligations in new way?
Opportunity for CPs to innovate to meet needs of specific market segments?
BT emulates some current services on 21CN?
Early migration