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ITER
Communication Strategy 2011
Michel Claessens
ITER Organization
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Overarching common principles
• Reaching out the wide public
• Cost-effectiveness
• Best use of existing resources
→ Clear priorities
– IO staff (internal communication)
– Scientific community
– Political institutions
– Other institutions (including Domestic Agencies)
– Public
– Media
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Our Web
site(s)• 3,000 persons visit the site
every day
• 265,000 pages viewed every month
• High-resolution images, videos, animations, all downloadable and free of rights
Press clippings
Gallery
Click and go French!
Newsline HeadlinesMedia Resources
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Newsline• Published every Friday
• Covers ITER and the fusion world
• Free access
• Sent to ~ 5,000 online subscribers
177 issues since Oct. 2006
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Facebook & YouTube
• The World Wide Web’s “Social Networks”offer a whole new potential to science communication.
• Every video or animation is immediately posted on the ITER Organization YouTube channel that was created in June 2009.
YouTube and Facebook now account for some 40% of the total
Internet traffic.
Close to 4,000 « fans »
Total views: 68,000
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TV Programs
Programs remain available (HD format) on TLP web site.
A special partnership with local
TV «TLP»
Presenting complex issues in a
simple and entertaining manner
2009-2010: 7 programs, each 15 to 20-
minute long were co-produced by ITER
and TLP
Among the highest audiences in TLP history
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Brochures, printed material…In the age of the Internet, there is still room, and demand, for printed matter
In Montreal,Torino, Porto or Barcelona, come to the ITER stand and have a « Tokamak Doughnut » for breakfast…
…and other media
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Joining forces with DA’s
MoscowMoscow
May 2010May 2010
In Communication too, collaboration between ITER Organization and the seven Domestic Agencies is crucial.Twice a year, the Communication Teams of IO and those of every DA meet, share project and plan strategy
BarcelonaBarcelona
May 2009May 2009
Every month, a video conference is organized to address ongoing projects and issues
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Welcoming visitors
The "Joint Visit Team“, staffed by Agence Iter France and ITER Organization, develops programmes adapted to the visitor's or group of visitors' wishes and to the operational constraints on the worksite
More than 31,000 visitors since 2007 (40% general public; 25% schools and university)
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« Enquête
Publique »
Public Inquiry is a crucial step toward
the obtention of ITER’s nuclear license.
Communication supports Safety and
Security Department
Local residents invited to formulate
questions and express opinions about
the ITER project
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Priorities for the next months…
– IO staff (internal communication)
– Scientific community
– Political institutions
– Other institutions (including Domestic Agencies)
– Public
– Media
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Next communication eventsDates Title City Objective Remark
17-18/05 MEPs visit of ITER ITER site 16 Members of the
European Parliament
Very important
30-31/05 IO-DA communication teams
meeting
ITER site
01.06 Lunch debate with the DG ITER site Recent and significant
achievements presented by
IO staff
About 12 staff
members will
participate
07.06 All-staff meeting with the DG MAC-11 recommendations,
project developments etc
15.06-
20.07
Enquête Publique Communes within 5
km + Manosque
Public survey requested by
the 2006 French law
No new com. initiative
during this period
02.07 Boat Cruise Marseille
(Calanques)
Social event for staff
02.09 ITER day ITER site Internal communication Also with élus locaux
etc?
11-12/09 22nd International Conference on
Magnet Technology
Marseille Scientific event + press
conference
IO is host. COM to
produce a video on
magnets
17/09 ITER Games Vinon-sur-Verdon &
St Paul-lez-Durance
Meeting local population
10 Open doors Cadarache ITER will open doors to the
public
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IO staff (internal communication)
Informing and meeting the staff
•‘Meet the DG’: meetings between the DG and staff (in-person,
video messages, web cast etc)
•Intranet (‘Buzz’)
•‘Inside ITER’ (presentations)
•Special events for the staff (‘ITER day’, ‘ITER Games’, boat
cruise etc)
•Advise/help staff on communication issues
•…
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Scientific community
Report on the Project’s developments (also in DAs)
•Content provision for the ITER website, Newsline, Annual
Report, other publications, etc
•Participation in selected events
•Design of a portable ITER exhibit
•Involvement in the organisation of MT22 conference
•Provision of advice/assistance to fusion scientists on
communication issues
•…
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Political institutions
Communicate on progresses, management, political scope etc
•MEP visit on 16-17-18 May
•Other high-level visits
•Support to ITER Council meetings
•Working with fusion ‘ambassadors’
•Publication of the 2010 Annual Report
•COM Contacts with associations to promote fusion, ITER and IO
such as:
– Elus locaux
– Comité Local d’Information (CLI)
– Groupement d’Intérêt Public (GIP)
•…
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Other institutions
Reinforced cooperation with DAs, AIF, EC, EFDA etc
•Inventory of existing information/promotion material
•Exchange of good ‘s&t stories’
•Regular meetings with DAs’ communication teams
•Production of joint material (mock-ups, videos etc)
•Publication of the 2010 Annual Report
•…
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Public
Reaching out the wide public
•Support and develop the Visitor Centre
•Develop ‘ITER for dummies’-button on the website
•Q&As on the website (also in French)
•Improve public visibility and access to information/site
•‘Open doors’
•Local contacts (Mairies, Offices du Tourisme, CLI etc)
•« Post-Enquête publique » communication
•ITER corporate brochure
•Produce new photographs (including aerial views) and videos
•Web IO-DA platform to share and post photographs, videos etc
•Update ITER pages on Facebook (Twitter?)
•…
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Media
Provide high quality information in an open way
•Handling requests from journalists as swiftly as possible
•Press releases (ITER Council, scientific and technological
advances etc)
•Press release closure “enquête publique“
•Updating journalist mailing list
•Press trip(s)
•…
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Highlights
• Communicating on IO and new management (press, decision
makers etc)
• Promoting cooperation among all the Members (efficiency,
limited resources)
• Communicating at two levels: local/regional, and
international
• Supporting public communication and the 'Visitor Complex'
(scientific tourism)
• Showcasing the science and the technology of ITER (with
DAs, research - industry)
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Thank you!