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ITER

Communication Strategy 2011

Michel Claessens

ITER Organization

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Overarching common principles

• Reaching out the wide public

• Cost-effectiveness

• Best use of existing resources

→ Clear priorities

– IO staff (internal communication)

– Scientific community

– Political institutions

– Other institutions (including Domestic Agencies)

– Public

– Media

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Our Web

site(s)• 3,000 persons visit the site

every day

• 265,000 pages viewed every month

• High-resolution images, videos, animations, all downloadable and free of rights

Press clippings

Gallery

Click and go French!

Newsline HeadlinesMedia Resources

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Newsline• Published every Friday

• Covers ITER and the fusion world

• Free access

• Sent to ~ 5,000 online subscribers

177 issues since Oct. 2006

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Facebook & YouTube

• The World Wide Web’s “Social Networks”offer a whole new potential to science communication.

• Every video or animation is immediately posted on the ITER Organization YouTube channel that was created in June 2009.

YouTube and Facebook now account for some 40% of the total

Internet traffic.

Close to 4,000 « fans »

Total views: 68,000

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TV Programs

Programs remain available (HD format) on TLP web site.

A special partnership with local

TV «TLP»

Presenting complex issues in a

simple and entertaining manner

2009-2010: 7 programs, each 15 to 20-

minute long were co-produced by ITER

and TLP

Among the highest audiences in TLP history

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Brochures, printed material…In the age of the Internet, there is still room, and demand, for printed matter

In Montreal,Torino, Porto or Barcelona, come to the ITER stand and have a « Tokamak Doughnut » for breakfast…

…and other media

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Joining forces with DA’s

MoscowMoscow

May 2010May 2010

In Communication too, collaboration between ITER Organization and the seven Domestic Agencies is crucial.Twice a year, the Communication Teams of IO and those of every DA meet, share project and plan strategy

BarcelonaBarcelona

May 2009May 2009

Every month, a video conference is organized to address ongoing projects and issues

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Welcoming visitors

The "Joint Visit Team“, staffed by Agence Iter France and ITER Organization, develops programmes adapted to the visitor's or group of visitors' wishes and to the operational constraints on the worksite

More than 31,000 visitors since 2007 (40% general public; 25% schools and university)

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« Enquête

Publique »

Public Inquiry is a crucial step toward

the obtention of ITER’s nuclear license.

Communication supports Safety and

Security Department

Local residents invited to formulate

questions and express opinions about

the ITER project

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Priorities for the next months…

– IO staff (internal communication)

– Scientific community

– Political institutions

– Other institutions (including Domestic Agencies)

– Public

– Media

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Next communication eventsDates Title City Objective Remark

17-18/05 MEPs visit of ITER ITER site 16 Members of the

European Parliament

Very important

30-31/05 IO-DA communication teams

meeting

ITER site

01.06 Lunch debate with the DG ITER site Recent and significant

achievements presented by

IO staff

About 12 staff

members will

participate

07.06 All-staff meeting with the DG MAC-11 recommendations,

project developments etc

15.06-

20.07

Enquête Publique Communes within 5

km + Manosque

Public survey requested by

the 2006 French law

No new com. initiative

during this period

02.07 Boat Cruise Marseille

(Calanques)

Social event for staff

02.09 ITER day ITER site Internal communication Also with élus locaux

etc?

11-12/09 22nd International Conference on

Magnet Technology

Marseille Scientific event + press

conference

IO is host. COM to

produce a video on

magnets

17/09 ITER Games Vinon-sur-Verdon &

St Paul-lez-Durance

Meeting local population

10 Open doors Cadarache ITER will open doors to the

public

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IO staff (internal communication)

Informing and meeting the staff

•‘Meet the DG’: meetings between the DG and staff (in-person,

video messages, web cast etc)

•Intranet (‘Buzz’)

•‘Inside ITER’ (presentations)

•Special events for the staff (‘ITER day’, ‘ITER Games’, boat

cruise etc)

•Advise/help staff on communication issues

•…

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Scientific community

Report on the Project’s developments (also in DAs)

•Content provision for the ITER website, Newsline, Annual

Report, other publications, etc

•Participation in selected events

•Design of a portable ITER exhibit

•Involvement in the organisation of MT22 conference

•Provision of advice/assistance to fusion scientists on

communication issues

•…

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Political institutions

Communicate on progresses, management, political scope etc

•MEP visit on 16-17-18 May

•Other high-level visits

•Support to ITER Council meetings

•Working with fusion ‘ambassadors’

•Publication of the 2010 Annual Report

•COM Contacts with associations to promote fusion, ITER and IO

such as:

– Elus locaux

– Comité Local d’Information (CLI)

– Groupement d’Intérêt Public (GIP)

•…

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Other institutions

Reinforced cooperation with DAs, AIF, EC, EFDA etc

•Inventory of existing information/promotion material

•Exchange of good ‘s&t stories’

•Regular meetings with DAs’ communication teams

•Production of joint material (mock-ups, videos etc)

•Publication of the 2010 Annual Report

•…

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Public

Reaching out the wide public

•Support and develop the Visitor Centre

•Develop ‘ITER for dummies’-button on the website

•Q&As on the website (also in French)

•Improve public visibility and access to information/site

•‘Open doors’

•Local contacts (Mairies, Offices du Tourisme, CLI etc)

•« Post-Enquête publique » communication

•ITER corporate brochure

•Produce new photographs (including aerial views) and videos

•Web IO-DA platform to share and post photographs, videos etc

•Update ITER pages on Facebook (Twitter?)

•…

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Media

Provide high quality information in an open way

•Handling requests from journalists as swiftly as possible

•Press releases (ITER Council, scientific and technological

advances etc)

•Press release closure “enquête publique“

•Updating journalist mailing list

•Press trip(s)

•…

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Highlights

• Communicating on IO and new management (press, decision

makers etc)

• Promoting cooperation among all the Members (efficiency,

limited resources)

• Communicating at two levels: local/regional, and

international

• Supporting public communication and the 'Visitor Complex'

(scientific tourism)

• Showcasing the science and the technology of ITER (with

DAs, research - industry)

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Thank you!