7/28/2019 Carat Media NewsLetter 695 Report
1/13
CARAT MEDIA WEEKLY NEWSLETTER
No. 695
7/28/2019 Carat Media NewsLetter 695 Report
2/13
Media Report
Media Report
www.amplifytoday.com
7/28/2019 Carat Media NewsLetter 695 Report
3/13
iPod
iTunes IFPI
2013
70%12%
2012200044%
Comscore
Ipsos MediaCT
67%77%
NPD2012
IFPI, 2013
https://www.npd.com/wps/portal/npd/us/news/press-releases/the-npd-group-music-file-sharing-declined-significantly-in-2012/https://www.npd.com/wps/portal/npd/us/news/press-releases/the-npd-group-music-file-sharing-declined-significantly-in-2012/7/28/2019 Carat Media NewsLetter 695 Report
4/13
Google, Apple
(streaming music service)
(streaming audio)
(Music subscription service)
(broadcast) (on-demand)
30
(ad-supported)
(/)
(/)
7/28/2019 Carat Media NewsLetter 695 Report
5/13
Pandora Internet Radio20002008
67,110
3.9936
40
Wikipedia, CNET
50%
Pandora2011
BMW
Mercedes BenzToyotaFord23
2504PandoraPandora
Premieres
http://www.theregister.co.uk/
(Broadcast)
http://investor.pandora.com/phoenix.zhtml?c=227956&p=irol-newsArticle&ID=1836097&highlight=http://en.wikipedia.org/wiki/Pandora_Radiohttp://news.cnet.com/8301-1023_3-57590852-93/pandora-hits-2.5m-in-car-activations-quadruple-last-years-mark/http://news.cnet.com/8301-1023_3-57590852-93/pandora-hits-2.5m-in-car-activations-quadruple-last-years-mark/http://en.wikipedia.org/wiki/Pandora_Radiohttp://investor.pandora.com/phoenix.zhtml?c=227956&p=irol-newsArticle&ID=1836097&highlight=7/28/2019 Carat Media NewsLetter 695 Report
6/13
iTunes
6iOS
(iAD)iTunes RadioiTunes
(Broadcast)
/The Verge36
iTunes RadioiTunesiOSMacPC
Apple TViTunes RadioSiri
Twitter4Twitter #MusicApp Store
TwitteriTunes RadioTrending on
TwitterTwitter #Music
http://www.theverge.com/2013/6/11/4418164/apple-itunes-radio-twitter-musichttp://news.chinatimes.com/focus/501013623/112013061200016.htmlhttp://www.36kr.com/p/203921.htmlhttp://www.36kr.com/p/203921.htmlhttp://www.36kr.com/p/203921.htmlhttp://www.36kr.com/p/203921.htmlhttp://news.chinatimes.com/focus/501013623/112013061200016.htmlhttp://www.theverge.com/2013/6/11/4418164/apple-itunes-radio-twitter-music7/28/2019 Carat Media NewsLetter 695 Report
7/13
KKBOX2004149
20096
(On-demand)
2011/
2012Facebook
/KKBOX
hami
KKBOXKDDIAndroid
LISMO unlimited
http://www.kkbox-inc.com/http://www.kkbox-inc.com/http://www.kkbox-inc.com/http://www.kkbox-inc.com/7/28/2019 Carat Media NewsLetter 695 Report
8/13
Google5Google Play
Music All Access
9.99
GoogleiOSiTunes Radio
+
Spotify 2008 iOS, Android,
BlackBerry325
2,400600
4()
Spotify2011
Last.fm
2012Samsung
Wikipedia, The Next Webhttp://www.maclife.com/
http://zh.wikipedia.org/wiki/Spotifyhttp://thenextweb.com/insider/2013/03/12/spotify-now-has-in-excess-of-24-million-active-users-with-more-than-6-million-paying-subscribers/http://thenextweb.com/insider/2013/03/12/spotify-now-has-in-excess-of-24-million-active-users-with-more-than-6-million-paying-subscribers/http://zh.wikipedia.org/wiki/Spotify7/28/2019 Carat Media NewsLetter 695 Report
9/13
4We are haunted
Twitter #Music
Twitter #Music
Twitter #MusiciTunes, Spotify
Rdio
App Store
562.11%
Mashable,USA Today
Twitter music
http://mashable.com/2013/04/18/twitter-music-artists/http://www.usatoday.com/story/tech/columnist/talkingtech/2013/06/20/twitter-music-waiting-to-trend/2434443/http://www.usatoday.com/story/tech/columnist/talkingtech/2013/06/20/twitter-music-waiting-to-trend/2434443/http://venturebeat.files.wordpress.com/2013/06/onavo-insights-e28094-twitter-music.pnghttp://www.usatoday.com/story/tech/columnist/talkingtech/2013/06/20/twitter-music-waiting-to-trend/2434443/http://mashable.com/2013/04/18/twitter-music-artists/7/28/2019 Carat Media NewsLetter 695 Report
10/13
eMarketer2013Pandora3.7GoogleFacebook
Pandora(Music Genome Project)KKMAN
(MUST)
iTunes Radio Apple
0.1315%
Apple0.1419%
(App)
()
http://lookbook.adage.com/http:/lookbook.adage.com/Digital-Technology/eMarketerhttp://tech.sina.com.cn/i/apple/2013-06-27/12048485409.shtmlhttp://tech.sina.com.cn/i/apple/2013-06-27/12048485409.shtmlhttp://tech.sina.com.cn/i/apple/2013-06-27/12048485409.shtmlhttp://lookbook.adage.com/http:/lookbook.adage.com/Digital-Technology/eMarketer7/28/2019 Carat Media NewsLetter 695 Report
11/13
(ownership)
Netflix
always connected(bought
media)(earned media)
7/28/2019 Carat Media NewsLetter 695 Report
12/13
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
.
7/28/2019 Carat Media NewsLetter 695 Report
13/13
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